Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Microsoft to Launch Skype Promo with Victoria Beckham

Microsoft to Launch Skype Promo with Victoria Beckham | Brand Marketing & Branding | Scoop.it
Microsoft has recently announced a new Skype campaign that would be launched together with Victoria Beckham, giving users the option not only to have ...

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Apple Passes Coca-Cola as Most Valuable Brand

Apple Passes Coca-Cola as Most Valuable Brand | Brand Marketing & Branding | Scoop.it
Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10.
Sylvain Leroux's insight:

Find the full report here: http://ow.ly/pneGr

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Bing gets a new logo and modern design to take on Google

Bing gets a new logo and modern design to take on Google | Brand Marketing & Branding | Scoop.it
Microsoft's Bing search engine is getting a new look. A year in the making, Bing is dropping its curly blue logo for a modern design that closely matches the rest of Microsoft's recently...

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Brand Marketing & Branding | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....

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Logos Of Famous Brands, Then And Now - DesignTAXI.com

Logos Of Famous Brands, Then And Now - DesignTAXI.com | Brand Marketing & Branding | Scoop.it
StockLogos.com has compiled and compared the first and current versions of logos used by some of the world’s biggest brands.

 

In the list ‘The Original and Current Form of Famous Logos’, it features logos of companies such as Apple, Firefox, LEGO, McDonald’s and the likes.

 

Check out how the brands have changed their logos:

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Microsoft retires Windows Live brand - The New York Times

Microsoft retires Windows Live brand - The New York Times | Brand Marketing & Branding | Scoop.it
Microsoft is leaving behind the once-ubiquitous, yet often confusing, Windows Live as a brand name, and renaming every product that currently features that two-word phrase.
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Internet Explorer 11 - The [ANIME] Trailer!

Microsoft wirbt mit diesem kurzen Anime-Video für den Internet Explorer 11. Der Wandel der Verwandlung der Heldin Inori Aizawa soll auf den Wandel des Browse...
Sylvain Leroux's insight:

Microsoft present the new version of Explorer 11 with a fresh Manga anime that I am sure will help to target a larger and younger audience.

Throught this very dynamic video , it allows  Microsoft to present in a new way the majors functionalities (speed, multiscreen, protection).
... and fighting against "Androïds" to tackle one of its major competitors?      ;)

Well done!

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Skype to Roll Out Rich Media and Android Advertising

Skype to Roll Out Rich Media and Android Advertising | Brand Marketing & Branding | Scoop.it
Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months.

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Windows 8: Less talking, more doing

See more at http://windows.com/compare

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Leroux Sylvain's curator insight, May 23, 2013 11:25 AM

Windows 8 comparative ad: iPad vs Windows 8 tablet.

Giselle Machado's curator insight, June 22, 2013 8:26 AM

º iPad vs. Windows 8 tablet º Muy buena publicidad!

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Microsoft Pokes Fun at Apple, Samsung Loyalists as Mobile Wars Rage On

Don't fight. See why now's the time to switch to the Windows Phone Nokia Lumia 920: Engadget's Readers Choice Smartphone of the Year. Make the switch: http:/...

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Leroux Sylvain's curator insight, April 30, 2013 6:32 AM

Don't fight. Switch ;P

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Microsoft's New Logo: Top Brand Designers Weigh In

Microsoft's New Logo: Top Brand Designers Weigh In | Brand Marketing & Branding | Scoop.it
Is Microsoft's new logo too simple or just right? Graphic designers for some top brands weigh in.
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