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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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This is UGG From UGG Australia - new global campaign

We realize the smallest moments are actually our biggest. These are UGG moments. The moments that make us who we are. It introduces us to what matters. This ...
Sylvain Leroux's insight:

Ugg's first global brand campaign.

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Brand fatigue and brand affection across the globe | Trends

Brand fatigue and brand affection across the globe | Trends | Brand Marketing & Branding | Scoop.it
Sustained exposure to brand messages means people in developed countries are switching off, according to a global study.
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Can you guess these iconic logos when translated into Chinese characters?

Can you guess these iconic logos when translated into Chinese characters? | Brand Marketing & Branding | Scoop.it
Take the Cocoa Cola or Disney logos and you've got a pretty recognizable visual anyone around the world would be able to guess. But what happens when these
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Bacardi Campaign Focuses on Resilience, Rather Than Rum

Bacardi Campaign Focuses on Resilience, Rather Than Rum | Brand Marketing & Branding | Scoop.it
A new advertising campaign chronicles the tumult Bacardi has weathered since it was introduced in Cuba in 1862.
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P&G Brand Officer Says 'Digital Marketing Is Dead'

P&G Brand Officer Says 'Digital Marketing Is Dead' | Brand Marketing & Branding | Scoop.it
Procter & Gamble's global brand building officer Marc Pritchard proclaimed digital marketing to be "dead." He urges advertisers to go back to brand building.
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Wendy's Had No Idea About The Hidden Message In Their Logo

Wendy's Had No Idea About The Hidden Message In Their Logo | Brand Marketing & Branding | Scoop.it
Wendy's on Monday debunked the theory that it purposefully snuck a hidden message within its new logo.
Sylvain Leroux's insight:

Wendy's Says Hidden Message In New Logo Was 'Unintentional'.
Can you see it?

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Büro für Linienführung's comment, August 14, 2013 10:33 AM
I think the accusation is far fetched. Being a designer, I don't see any intentional usage of the word MOM in the collar.
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Brand Marketing & Branding | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....

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baby&me / the new evian film

Dancing with my baby-me. evian Live young.

Sylvain Leroux's insight:

This new video by Evian is a follow-up to the 2009 viral ad "Roller Babies" (watch here http://sco.lt/6yrqt7) that holds the Guinness Book of Records for the most viewed ad video.
This new campaign created by BETC has been launched in 14 countries.

Enjoy & live young ;)

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New sound logo for BMW revealed

New sound logo for BMW revealed | Brand Marketing & Branding | Scoop.it
What is the sound of driving pleasure? The roar of a V8 engine? The throb of an F1 car? If you are BMW it is actually a new melody produced for its latest UK adverts
Sylvain Leroux's insight:

"The melody is introduced by a rising resonant sound and underscored by two distinctive bass tones that form the sound logo's melodic and rhythmic basis"

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Sephora: Our Pinterest followers spend 15X more than our Facebook fans

Sephora: Our Pinterest followers spend 15X more than our Facebook fans | Brand Marketing & Branding | Scoop.it
Pinterest just raised $200 million at a $2.5 billion valuation. But if the company seriously starts to monetize what marketers like Sephora are finding in the social shopping platform, two and a ha...
Sylvain Leroux's insight:

Huge!

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Should Pepsi Change its Name?

Should Pepsi Change its Name? | Brand Marketing & Branding | Scoop.it
The soda is what the company is named after, but with just 11% of PepsiCo's earnings before interest and tax coming from its North American drinks business, is it time for a re-brand?
Sylvain Leroux's insight:

Is it time for the company to re-brand as CheetosCo?

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Apar Sethi's curator insight, March 20, 2013 10:35 PM

Changing the Brand Name is a big risk for a Multi National Company like Pepsi. Cusromers and Stakeholders connected to this company have built a relaition with the brand Pepsi which had been maintained since several years. Changing the name can cause a huge shift in the effectiveness of Brand Awareness and Recognition they have created since the start. Many parts of the world may not be in a link with social media which may cause a huge loss due to no effective communication between the company and the customers. A good market research and forecast should be practise before taking a big step.

Luke Mariner's comment, March 21, 2013 6:02 AM
I agree, Pepsi changing their name is definitely a risk. It takes time and care in order to build a large, known and favoured brand. It relies on the company behaviour to be remembered differently from competitors and reoccurring purchases (as well as emotions) from consumers to build loyalty. There are also so many used and taken brand names these days, so the question also has to be asked whether it would be a damaging move to change the name and risk the reputation so far. A businesses name and logo reflects that companies values and goals, and if the name changes there is also the risk of losing the emotional commitment from consumers. A well identified and researched strategy would need to be used.
Rohit Bansal's curator insight, September 22, 2014 9:16 PM

Changing the Brand Name is a big risk for a Multi National Company like Pepsi. Cusromers and Stakeholders connected to this company have built a relaition with the brand Pepsi which had been maintained since several years. Changing the name can cause a huge shift in the effectiveness of Brand Awareness and Recognition they have created since the start. Many parts of the world may not be in a link with social media which may cause a huge loss due to no effective communication between the company and the customers.

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Adidas unveils new global brand strategy

Adidas unveils new global brand strategy | Brand Marketing & Branding | Scoop.it
Sportswear manufacturer switches to product-led platform to appeal to runners.
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David Beckham undresses yet again for H&M, this time starring in a campaign directed by Guy Ritchie

David Beckham undresses yet again for H&M, this time starring in a campaign directed by Guy Ritchie | Brand Marketing & Branding | Scoop.it
Just because David Beckham left the Los Angeles Galaxy doesn’t mean people don’t still want to see him run.
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Airbnb introduces the Bélo: the story of a symbol of belonging

At Airbnb, we imagine a world where you can belong anywhere. Introducing the Bélo. See more at http://blog.airbnb.com/belong-anywhere/
Sylvain Leroux's insight:

Belong, connect and share.

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The whole force in small size

#Sharetheforce Abonniere den LEGO® YouTube Kanal: http://youtube.com/LEGO Entdecke die LEGO® Website: http://LEGO.com
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How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat

How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat | Brand Marketing & Branding | Scoop.it
Some brands are still trying to figure out how to leverage WeChat. Anyone looking for ideas might check out what Burberry, Pepsi and McDonald's are up to.
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Apple Passes Coca-Cola as Most Valuable Brand

Apple Passes Coca-Cola as Most Valuable Brand | Brand Marketing & Branding | Scoop.it
Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10.
Sylvain Leroux's insight:

Find the full report here: http://ow.ly/pneGr

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Dove Marketing Execs Win Adweek Honor

Dove Marketing Execs Win Adweek Honor | Brand Marketing & Branding | Scoop.it
Steve Miles and Fernando Machado, the marketing executives behind one of the most successful viral videos of the past year—and ever, for that matter—snapped up the honor of Adweek’s Grand Brand Genius for 2013 this evening.
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Nokia Rethinks Global Marketing as a Challenger Brand

Nokia Rethinks Global Marketing as a Challenger Brand | Brand Marketing & Branding | Scoop.it
as its market share continues to slip, nokia assumes its position looks to revitalize its global brand with the help of wpp's jwt.
Sylvain Leroux's insight:

The overarching goal is "to reignite the Nokia brand, bringing meaning, relevancy and emotion to the brand,"

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Evian Roller Babies international version

Discover the new evian film "baby&me" on http://sco.lt/5Bb5tp
Sylvain Leroux's insight:

"Roller Babies" holds the Guinness Book of Records for the most viewed ad video.

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HTC Launches Aggressive Brand Refresh to Take On Samsung, Apple

HTC Launches Aggressive Brand Refresh to Take On Samsung, Apple | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

A new tagline, "Everything Your Phone Isn't", new showroom concept in shopping malls and a global HTC Experience tour to engage customers on the go.

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Daniel Jurado's curator insight, April 9, 2013 7:24 PM

Interesante , tendremos que estar pendiente de este nuevo HTC

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From Grumpy Cat to Hackathons: Brands Ready SXSW Assault

From Grumpy Cat to Hackathons: Brands Ready SXSW Assault | Brand Marketing & Branding | Scoop.it
From Grumpy Cat to hackathons, brands have some special things planned for this year's South by Southwest festival.
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[Brand] rebuilding Playboy: less smut, more money - WSJ

[Brand] rebuilding Playboy: less smut, more money - WSJ | Brand Marketing & Branding | Scoop.it
Playboy, now private, in the past few years has outsourced much of its media operations and shed some of the seedier aspects of its business, like its cable-TV channels, to focus on fragrance licensing and other revenue streams.
Sylvain Leroux's insight:

Playboy rebuilds brand around lifestyle rather than porn, a strategy of morphing into a licensing company.

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Kate Moss is new face of Kerastase | ELLE UK

Kate Moss is new face of Kerastase | ELLE UK | Brand Marketing & Branding | Scoop.it
Want Kate Moss's hair? Well now you can...
Sylvain Leroux's insight:

Uber model Kate Moss, she of the amazing beachy hair, has been signed as the face of a new Kerastase hair styling range called Kerestase Couture Styling Range launching end of May.

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Short film directed by Guy Ritchie starring David Beckham - H&M Spring 2013

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Sylvain Leroux's curator insight, February 7, 2013 8:17 AM

Ok Ladies, forget the Diet Coke Hunk, discover the exclusive short film directed by Guy Ritchie to celebrate the launch of the updated David Beckham Bodywear for H&M collection.
Enjoy!