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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat

How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat | Brand Marketing & Branding | Scoop.it
Some brands are still trying to figure out how to leverage WeChat. Anyone looking for ideas might check out what Burberry, Pepsi and McDonald's are up to.
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Infographic: America’s 25 Biggest Advertisers

Infographic: America’s 25 Biggest Advertisers | Brand Marketing & Branding | Scoop.it
America’s 25 Biggest Advertisers: AT&T, McDonald's, Apple - DesignTAXI.com
Sylvain Leroux's insight:

Infographic that shows America’s 25 biggest advertisers, in terms of media spending

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Spotify Launches Brand Apps

Spotify Launches Brand Apps | Brand Marketing & Branding | Scoop.it
Music-streaming service Spotify will soon introduce brand apps from AT&T, McDonald's, Intel and Reebok.
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Apple Passes Coca-Cola as Most Valuable Brand

Apple Passes Coca-Cola as Most Valuable Brand | Brand Marketing & Branding | Scoop.it
Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10.
Sylvain Leroux's insight:

Find the full report here: http://ow.ly/pneGr

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Logos Of Famous Brands, Then And Now - DesignTAXI.com

Logos Of Famous Brands, Then And Now - DesignTAXI.com | Brand Marketing & Branding | Scoop.it
StockLogos.com has compiled and compared the first and current versions of logos used by some of the world’s biggest brands.

 

In the list ‘The Original and Current Form of Famous Logos’, it features logos of companies such as Apple, Firefox, LEGO, McDonald’s and the likes.

 

Check out how the brands have changed their logos:

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