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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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La Légende de Shalimar : le film - GUERLAIN

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Splendid!
Discover the movie "La légende de Shalimar" (long version) directed by Bruno Aveillan with Natalia Vodianova.

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PPR Will Change Name to Kering to Show Breton Roots

PPR Will Change Name to Kering to Show Breton Roots | Brand Marketing & Branding | Scoop.it
The Paris luxury house, whose brands include Gucci, Balenciaga and Puma, said it was changing its name to Kering, a word based on the Breton for “home.”
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Burberry Named Fashion Digital Winner

Burberry Named Fashion Digital Winner | Brand Marketing & Branding | Scoop.it

BURBERRY is the world’s most digitally competent brand for the second consecutive year, according to research conducted by New York University think tank Luxury Lab (L2).

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Hermes Defends Brand Against LVMH in "Cultural Fight"

Hermes Defends Brand Against LVMH in "Cultural Fight" | Brand Marketing & Branding | Scoop.it

When French luxury brand conglomerate LVMH acquired a minority share of 127-year old family-owned French luxury brand Hermes in late 2010, it was hardly a...

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Jimmy Choo Nicole Kidman Autumn Winter 13 Film

http://www.jimmychoo.com/ Academy Award® winning actress Nicole Kidman stars in the Jimmy Choo Autumn Winter 2013 campaign. The campaign video explores the f...
Sylvain Leroux's insight:

Glamour, feminine power & luxury:
Nicole Kidman stars in the Jimmy Choo Autumn Winter 2013 campaign. 

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Pinterest Image Data Proves Valuable to Brands

Pinterest Image Data Proves Valuable to Brands | Brand Marketing & Branding | Scoop.it
brands want image data from pinterest and are relying on startups that crawl the service to provide it.
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E-Strands Ltd's curator insight, February 4, 2013 7:27 PM

brands want image data from pinterest and are relying on startups that crawl the service to provide it.

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CHANEL N°5 - For the first time - Inside CHANEL

For the first time, CHANEL tells its brand story online at http://Inside-Chanel.com Chapter 1: the legend of N°5. Journey back in time through the CHANEL archives ...

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The Red-Soled Shoe Case

The Red-Soled Shoe Case | Brand Marketing & Branding | Scoop.it
Shoemaker Christian Louboutin stepped into a Court of Appeals to make the case that it should effectively own the exclusive right to use red to coat the bottoms of its popular, pricey high-heeled shoes.
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