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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
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L'Oreal Targets Ads Based on Hair Color in Online Photos

L'Oreal Targets Ads Based on Hair Color in Online Photos | Brand Marketing & Branding | Scoop.it
L'Oreal has become the first brand to use a technology that places ads on publisher sites based on the hair color of women in photos.
Sylvain Leroux's insight:

An innovatve ad-targeting technology.

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YouTube Launches 'Marketplace' to Connect YouTube Stars and Brands | Digital - Advertising Age

YouTube Launches 'Marketplace' to Connect YouTube Stars and Brands | Digital - Advertising Age | Brand Marketing & Branding | Scoop.it

Agencies and marketers looking for the perfect YouTube star to appear in a viral video, your job just got easier.

At a keynote presentation at VidCon today, YouTube vice president of product management, Shishir Mehrotra announced Video Creation Marketplace, a platform that will connect content creators on YouTube with marketers or agencies looking for viral...

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Hugh Laurie Becomes New Face of L’Oréal

Hugh Laurie Becomes New Face of L’Oréal | Brand Marketing & Branding | Scoop.it
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Kate Moss is new face of Kerastase | ELLE UK

Kate Moss is new face of Kerastase | ELLE UK | Brand Marketing & Branding | Scoop.it
Want Kate Moss's hair? Well now you can...
Sylvain Leroux's insight:

Uber model Kate Moss, she of the amazing beachy hair, has been signed as the face of a new Kerastase hair styling range called Kerestase Couture Styling Range launching end of May.

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Rachel Weisz advert banned after L'Oreal admits to airbrushing

Rachel Weisz advert banned after L'Oreal admits to airbrushing | Brand Marketing & Branding | Scoop.it
The Advertising Standards Authority is banning the advert, ruling that the image of Miss Weisz, pictured, ‘misleadingly exaggerated’ the performance of the product.
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