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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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YouTube Partner Program

YouTube Partner Program | Brand Marketing & Branding | Scoop.it

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Leroux Sylvain's curator insight, June 21, 2013 6:56 AM

YouTube has signed American Express, GE, Johnson & Johnson and PepsiCo as the inaugural class of brands to join its Partner Program, which will team content creators with brands to produce engaging, branded content on YouTube.

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Pinterest Image Data Proves Valuable to Brands

Pinterest Image Data Proves Valuable to Brands | Brand Marketing & Branding | Scoop.it
brands want image data from pinterest and are relying on startups that crawl the service to provide it.
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E-Strands Ltd's curator insight, February 4, 2013 4:27 PM

brands want image data from pinterest and are relying on startups that crawl the service to provide it.

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33 Brands Using Instagram The Most Effectively

33 Brands Using Instagram The Most Effectively | Brand Marketing & Branding | Scoop.it

Instagram is still less than 2 years old but with close to 100 million users brands around the world are starting to see it as a platform where they s...

(source @richardvs)

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Vine steals some of Instagram's spotlight at New York Fashion Week | Digital Trends

Vine steals some of Instagram's spotlight at New York Fashion Week | Digital Trends | Brand Marketing & Branding | Scoop.it
Instagram was once the darling of Fashion Week, but the new GIF-like Vine is falling in with the stylish event.
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Glow Images Colombia's curator insight, March 4, 2013 1:50 PM

Vine steals some of Instagram's spotlight at New York Fashion Week | Digital

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5 Brands That Understand Marketing on Instagram

5 Brands That Understand Marketing on Instagram | Brand Marketing & Branding | Scoop.it
For inspiration on how to get started marketing on Instagram, check out how these five brands are already leveraging the platform well.
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Bloomfield's curator insight, March 18, 2013 1:51 PM

a good article on how business's use Instagram to create intrest whilst building their brands. Tiffany & Co bringing out the filters and encouraging customers to get involved with "True love in pictures" campaign as well as being put up on the Tiffany website. This shows how IMC integrates with social media, building brands and consumer engagement 

Howcroft's comment, March 18, 2013 7:23 PM
The article reveals how Instagram has given companies the opportunity to create a brand personality and emotional bonding with the customer (and potential customers) and the brand, like with Tiffany & Co and there "True love pictures".
deVries's comment, March 20, 2013 12:37 AM
I Really like this article, using something so simple as instragram, sharing photos to really promote your brand and increase awareness in such a simple fashion. This is great as it is low maintenance (In terms of social media) but yet it generates the same engagements for the consumers.