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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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L'Oreal Targets Ads Based on Hair Color in Online Photos

L'Oreal Targets Ads Based on Hair Color in Online Photos | Brand Marketing & Branding | Scoop.it
L'Oreal has become the first brand to use a technology that places ads on publisher sites based on the hair color of women in photos.
Sylvain Leroux's insight:

An innovatve ad-targeting technology.

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The design story of the new Philips shield

The design story of the new Philips shield | Brand Marketing & Branding | Scoop.it
Originally launched in 1938, the updated shield retains the core elements symbolizing Philips. Stars represent sparks of innovation, waves show our digitally...
Sylvain Leroux's insight:

Philips launched its new logo with a new tagline "Innovation and you."
The inventor of the CD (and much more) is back to the innovation game?

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Social Innovation: There Are Only About 25,000 Polar Bears Left!

Social Innovation: There Are Only About 25,000 Polar Bears Left! | Brand Marketing & Branding | Scoop.it

Coca-Cola and the World Wildlife Fund (WWF) are stepping up their social innovation campaign in the U.S. this Christmas to help raise awareness and funds for the polar bears and the local people in the Arctic, so that they can thrive.

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Cisco Launches Connected Billboard in San Francisco - Advertising Age

Cisco Launches Connected Billboard in San Francisco - Advertising Age | Brand Marketing & Branding | Scoop.it

Drivers Will Get Messages Based on Speed


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Leroux Sylvain's curator insight, May 14, 2014 5:26 AM
 

Drivers Will Get Messages Based on Speed

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Adidas unveils new global brand strategy

Adidas unveils new global brand strategy | Brand Marketing & Branding | Scoop.it
Sportswear manufacturer switches to product-led platform to appeal to runners.
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