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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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The 20 Biggest Brand Fails of 2012

The 20 Biggest Brand Fails of 2012 | Brand Marketing & Branding | Scoop.it
Judging by the traffic trends on this blog, it seems the only thing more enjoyable than a brilliant, uplifting, inspirational marketing success is a horrible, embarrassing, cringe-worthy marketing blunder—otherwise known as the big brand fail.
Sylvain Leroux's insight:

Success is going from failure to failure without losing your enthusiasm.
Abraham Lincoln

So I hope you will learn from these brand failures, and wish you all the best for 2013. And keep your enthusiasm ;)

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The Twinkie Awards's curator insight, January 8, 2013 6:57 PM

Success is going from failure to failure without losing your enthusiasm.
Abraham Lincoln

So I hope you will learn from these brand failures, and wish you all the best for 2013. And keep your enthusiasm ;)

Mafalda Marques's curator insight, February 24, 2013 6:48 PM

To think about...

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IKEA Plans To Build A Private Neighborhood In London

IKEA Plans To Build A Private Neighborhood In London | Brand Marketing & Branding | Scoop.it
The Swedish furniture giant has started an urban planning project in the UK by acquiring 11 hectares of land.
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Ikea streches its brand to Hotel business

Ikea streches its brand to Hotel business | Brand Marketing & Branding | Scoop.it

Ikea to build budget hotels across Europe

 

Ikea, the secretive but hugely successful budget furniture retailer, is looking to build and develop at least 100 budget hotels across Europe in its latest push into the property market....

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