Brand Marketing &...
Follow
Find tag "Fan"
4.6K views | +0 today
Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
Your new post is loading...
Your new post is loading...
Scooped by Sylvain Leroux
Scoop.it!

Heinz® Ketchup to Launch Campaign Asking Fans to Share Their Happiness | Business Wire

Heinz® Ketchup to Launch Campaign Asking Fans to Share Their Happiness | Business Wire | Brand Marketing & Branding | Scoop.it
Heinz Ketchup Fans to Share Their Happiness
Sylvain Leroux's insight:

After Coca-cola, Heinz try to spread happiness.

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Sephora: Our Pinterest followers spend 15X more than our Facebook fans

Sephora: Our Pinterest followers spend 15X more than our Facebook fans | Brand Marketing & Branding | Scoop.it
Pinterest just raised $200 million at a $2.5 billion valuation. But if the company seriously starts to monetize what marketers like Sephora are finding in the social shopping platform, two and a ha...
Sylvain Leroux's insight:

Huge!

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

"Why VW"? Volkswagen Promotes Fan Stories, Brand Values in New US Campaign

"Why VW"? Volkswagen Promotes Fan Stories, Brand Values in New US Campaign | Brand Marketing & Branding | Scoop.it

Volkswagen has taken another step in mainstreaming its brand in the U.S. market, where new models and high hopes have made American consumers more important than ever. The brand has launched a new...

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat

How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat | Brand Marketing & Branding | Scoop.it
Some brands are still trying to figure out how to leverage WeChat. Anyone looking for ideas might check out what Burberry, Pepsi and McDonald's are up to.
more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Nike takes social media in-house

Nike takes social media in-house | Brand Marketing & Branding | Scoop.it
Sport brand takes social campaigns away from agencies to get closer to fans.
more...
No comment yet.