Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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YouTube teases new logo on Facebook and Twitter

YouTube teases new logo on Facebook and Twitter | Brand Marketing & Branding | Scoop.it
YouTube has surreptitiously unveiled a striking new logo that does away with the plump, simplistic lettering that it's used for years now. In its place, the new logo features a two-tone red and...

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Leroux Sylvain's curator insight, September 2, 2013 5:13 AM

BTW, the YouTube logo is not going away, but the extended usage of YouTube on mobiles and tablets needed needed a new play button for apps and icons.

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Brand Marketing & Branding | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....

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How H&M uses Facebook, Twitter, Pinterest and Google+

How H&M uses Facebook, Twitter, Pinterest and Google+ | Brand Marketing & Branding | Scoop.it
H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.
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Daniel Jurado's curator insight, April 15, 2013 2:48 AM

Si H&M los usa, por que son tan receloso el pequeño comercio de hacer lo mismo?

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How Samsung Turned A $10 Million Facebook Ad Buy Into $129 Million In Sales

How Samsung Turned A $10 Million Facebook Ad Buy Into $129 Million In Sales | Brand Marketing & Branding | Scoop.it
Carolyn Everson: "I've never felt more confident about our data that Facebook works." ;...

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Levi's introduces catalog-like ad unit on Flipboard.

Levi's introduces catalog-like ad unit on Flipboard. | Brand Marketing & Branding | Scoop.it

Flipboard has long promised to provide publishers with magazine-like advertising that takes advantage of the capabilities of tablets and smartphones. Today it is introducing a new example: a "social catalog" for...

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"Why VW"? Volkswagen Promotes Fan Stories, Brand Values in New US Campaign

"Why VW"? Volkswagen Promotes Fan Stories, Brand Values in New US Campaign | Brand Marketing & Branding | Scoop.it

Volkswagen has taken another step in mainstreaming its brand in the U.S. market, where new models and high hopes have made American consumers more important than ever. The brand has launched a new...

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American Brand Project Waves Flag for US Products, Jobs and Loyalty

American Brand Project Waves Flag for US Products, Jobs and Loyalty | Brand Marketing & Branding | Scoop.it

It's early days yet for the project, which launched on — when else? — July 4th. The goal is to get people nominating their favorite U.S.-based brands, in addition...

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YouTube Partner Program

YouTube Partner Program | Brand Marketing & Branding | Scoop.it

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Leroux Sylvain's curator insight, June 21, 2013 9:56 AM

YouTube has signed American Express, GE, Johnson & Johnson and PepsiCo as the inaugural class of brands to join its Partner Program, which will team content creators with brands to produce engaging, branded content on YouTube.

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How Coca-Cola uses Facebook, Twitter, Pinterest and Google+

How Coca-Cola uses Facebook, Twitter, Pinterest and Google+ | Brand Marketing & Branding | Scoop.it
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.
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Tim Kitchin's curator insight, April 26, 2013 1:29 PM

And at the end of all this, it's very unclear what Coke is doing with social media. The collaboration with WWF feels very underleveraged...

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Sephora: Our Pinterest followers spend 15X more than our Facebook fans

Sephora: Our Pinterest followers spend 15X more than our Facebook fans | Brand Marketing & Branding | Scoop.it
Pinterest just raised $200 million at a $2.5 billion valuation. But if the company seriously starts to monetize what marketers like Sephora are finding in the social shopping platform, two and a ha...
Sylvain Leroux's insight:

Huge!

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Amazon Offers ‘Amazon Pages’ For Brands To Customize With Their Own URLs, And ‘Amazon Posts’ For Social Media Marketing

Amazon Offers ‘Amazon Pages’ For Brands To Customize With Their Own URLs, And ‘Amazon Posts’ For Social Media Marketing | Brand Marketing & Branding | Scoop.it

Just in time for the holiday shopping blitz, it looks like Amazon is opening a new chapter in its role as an online marketplace for third-parties to sell their goods. The company is quietly pushing a service called Amazon Pages, which lets companies...

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Dr Pepper's Evolution Joke on Facebook Riles Up Creationists

Dr Pepper's Evolution Joke on Facebook Riles Up Creationists | Brand Marketing & Branding | Scoop.it

So, this happened late last week: Dr Pepper posted a dumb joke on Facebook—a visual parody of the infamous 1965 "March of Progress" evolution illustration, with Dr Pepper playing a key role in human advancement—and people went, well, apeshit.
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LinkedIn Redesigns Company Pages to Highlight Brand Strengths

LinkedIn Redesigns Company Pages to Highlight Brand Strengths | Brand Marketing & Branding | Scoop.it

LinkedIn’s 100 million members reportedly follow at least one of 2 million companies with Company Pages, but use of that content has been less than optimal.

Staring this week, redesigned Company Pages offer marketers a visually-enhanced platform presence and...

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