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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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"Gardener" - Diet Coke Advert - Director's Cut

Thank you for Sparkling Together with us for 30 years! Here's our brand new hunky TV advert starring Andrew Cooper as our new Diet Coke Man! For the latest i...
Sylvain Leroux's insight:

Ladies, the Diet Coke Hunk for 2013 has been revealed as Andrew Cooper, enjoy!

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Coke Revamps Web Site to Tell Its Story

Coke Revamps Web Site to Tell Its Story | Brand Marketing & Branding | Scoop.it

Coca-Cola, plans on Monday to give its site a makeover that executives describe as the most ambitious digital project they have undertaken.

The venerable beverage company is repositioning its Web site as a consumer magazine called Coca-Cola Journey.

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How Coke Spread Happiness (and Cokes) via Mobile

How Coke Spread Happiness (and Cokes) via Mobile | Brand Marketing & Branding | Scoop.it

Another great initiative via mobile. [see the video!]

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Social-Media Smackdown: The Disloyal Polar Bears vs. Disloyal Santa in Pepsi's New Anti-Coke Spots

Social-Media Smackdown: The Disloyal Polar Bears vs. Disloyal Santa in Pepsi's New Anti-Coke Spots | Brand Marketing & Branding | Scoop.it
We're presenting data regarding how Pepsi's new...
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Coke Polar Bears Super Bowl Case Study Video

Agency: Wieden + Kennedy Brandcenter Alumni: Jeff Gillette, Creative Director Heather Ryder, Copywriter
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Designers, Here's Your Chance to Work With Coke's Logo

Designers, Here's Your Chance to Work With Coke's Logo | Brand Marketing & Branding | Scoop.it

Coca-Cola may have just been ranked as the top global brand by brandchannel’s owner, Interbrand, but the beverage giant apparently thinks you might be able to help make its brand even stronger. Yes, you.

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Brand Z Study: IBM Leapfrogs Google as No. 2 Global Brand

Brand Z Study: IBM Leapfrogs Google as No. 2 Global Brand | Brand Marketing & Branding | Scoop.it

IBM leapfrogged Google, rising No. 2 behind Apple, its value up 15% to nearly $116 billion last year, according to the Brand Z ranking from Millward Brown.

Confused? Well, you're not alone...

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