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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Ethiopia Seeks to Brand, Trademark Signature Coffee at Tadias Magazine

Ethiopia Seeks to Brand, Trademark Signature Coffee at Tadias Magazine | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

Ethiopia, Africa's largest coffee grower, is set to continue talks with global buyers in hopes of branding and trademarking its world-renowned coffee and boosting national revenue.

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New Nespresso Commercial : Intense Moments

Discover Kazaar & Dharkan with the new TV commercial. "Intense Moments" is a series of intense experiences; each one a metaphor for the intensity felt when e...

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Starbucks CEO Howard Schultz: Quotations About Building a World Class Brand

Starbucks CEO Howard Schultz: Quotations About Building a World Class Brand | Brand Marketing & Branding | Scoop.it
While the Starbucks brand is sometimes loved, sometimes despised, it's almost always recognized. Discover the guiding principles used by CEO Howard Schultz to build one of the U.S. retail industry's most famous, world class brands here.
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Starbucks Keeps on Building Brand Ambassadors

Starbucks Keeps on Building Brand Ambassadors | Brand Marketing & Branding | Scoop.it

Inside Starbucks's $35 Million Mission To Make Brand Evangelists Of Its Front-Line Workers
“It makes me proud,” declares Fawnya Ramirez, a Starbucks store manager from San Mateo, Calif.

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A Wake-Up Call for All of the Senses: Nescafe's New Alarm Cap by NOTlabs

A Wake-Up Call for All of the Senses: Nescafe's New Alarm Cap by NOTlabs | Brand Marketing & Branding | Scoop.it
We've all seen commercials featuring picture-perfect slumberers slowly waking up to a casually wafting scent of a freshly brewed cup of coffee. It's something we'd all love to experience, but let's be real—it would have to be a mighty strong mug to pull most of us out of dreamland at the day's first light. Now, instant coffee giant Nescafé has found a way to integrate that visceral coffee aroma into a morning wake-up call with a twist. Nescafé's new
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Starbucks celebrates Mondays and discounts breakfast lattes

Starbucks celebrates Mondays and discounts breakfast lattes | Brand Marketing & Branding | Scoop.it
Starbucks celebrates Mondays and discounts breakfast lattes marketing news. Read Starbucks celebrates Mondays and discounts breakfast lattes and other marketing news online.
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Starbucks Blows Up Logo for Holiday Collection with Rodarte

Starbucks Blows Up Logo for Holiday Collection with Rodarte | Brand Marketing & Branding | Scoop.it

The holiday shopping season is in full swing, and Starbucks would love to offer one-stop shopping so its caffeinated customers needn't bother with any other retailer. Why not pick up some gifts while refuelling during holiday shopping?

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Espresso machine maker Nespresso plans TV Ad in U.S.

Espresso machine maker Nespresso plans TV Ad in U.S. | Brand Marketing & Branding | Scoop.it
A 30-second spot on national network and cable television is intended to introduce Nespresso, a division of Nestlé, to a wider audience of American coffee drinkers.
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