Coca-Cola is making major promises to fight obesity – ceasing advertisements directed at kids, slapping calorie counts on all its packaging – as the soda giant stares down a rising tide of concern over sugar-stuffed beverages.
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#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
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Sylvain Leroux
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Sylvain Leroux's insight:
Coca-cola did not invent Santa but mostly contribute to a new friendly, human image of Santa with its campaigns in the early 30's. Delete the scoop?
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Coca-Cola and the World Wildlife Fund (WWF) are stepping up their social innovation campaign in the U.S. this Christmas to help raise awareness and funds for the polar bears and the local people in the Arctic, so that they can thrive. read more... Delete the scoop?
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GoMedia recently compiled the top 100 brands on video, so with that in mind, we delve into each brand and find out what they did to reach the top... Delete the scoop?
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Coca-Cola may have just been ranked as the top global brand by brandchannel’s owner, Interbrand, but the beverage giant apparently thinks you might be able to help make its brand even stronger. Yes, you. Delete the scoop?
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While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission. 
Tim Kitchin's curator insight,
April 26, 1:29 PM
And at the end of all this, it's very unclear what Coke is doing with social media. The collaboration with WWF feels very underleveraged... Delete the scoop?
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Agency: Wieden + Kennedy Brandcenter Alumni: Jeff Gillette, Creative Director Heather Ryder, Copywriter Delete the scoop?
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SAO PAULO (Reuters) - Coca Cola will enter Formula One with its burn energy drink brand after announcing a deal with Kimi Raikkonen's Lotus team on Thursday.Lotus said in a statement that the deal was... Delete the scoop?
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Coca-Cola, plans on Monday to give its site a makeover that executives describe as the most ambitious digital project they have undertaken. Delete the scoop?
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This is the first innovative PepsiCo-wide campaign for China's Spring Festival that covers three of PepsiCo Greater China Region's major brands. Delete the scoop?
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