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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
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Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes

Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes | Brand Marketing & Branding | Scoop.it
If you watched the commercials on the Super Bowl this past Sunday it won’t come as a surprise that consumers desperately need greater levels of emotional engagement, if marketers want to – not just entertain – but actually sell products and build...
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Estée Lauder Develops a Brand for China

Estée Lauder Develops a Brand for China | Brand Marketing & Branding | Scoop.it
The cosmetics company plans to sell a skin care brand called Osiao that caters to the tastes of consumers in Asia.
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