Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat

How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat | Brand Marketing & Branding | Scoop.it
Some brands are still trying to figure out how to leverage WeChat. Anyone looking for ideas might check out what Burberry, Pepsi and McDonald's are up to.
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Estée Lauder Develops a Brand for China

Estée Lauder Develops a Brand for China | Brand Marketing & Branding | Scoop.it
The cosmetics company plans to sell a skin care brand called Osiao that caters to the tastes of consumers in Asia.
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Hermès loses China trademark dispute over its name

Hermès loses China trademark dispute over its name | Brand Marketing & Branding | Scoop.it
It could soon become a badge of honour for successful foreign brands in China.
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DreamWorks Animation taps Michael Francis as global brand officer

DreamWorks Animation taps Michael Francis as global brand officer | Brand Marketing & Branding | Scoop.it
DreamWorks Animation -- the Glendale studio that created the " Shrek " "Kung Fu Panda" and "Madagascar" movies -- on Sunday named former  J.C. Penney President Michael Francis to the newly created position of chief global brand officer.
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PepsiCo Greater China Region 'Bring Happiness Home' mini-movie

This is the first innovative PepsiCo-wide campaign for China's Spring Festival that covers three of PepsiCo Greater China Region's major brands.
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