Budweiser rebrands its can > Budweiser Slaps A Bow Tie On The Can And Hopes You'll Buy More - The Consumerist | Brand Marketing & Branding | Scoop.it

As Budweiser, the self-dubbed King of Beers, feels competitors chomping away at its spot in suds sales ranks, it has tried a number of things -- like giving away 500,000 freebies -- to remind people it is a product available for purchase.