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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Coca Cola enters F1 with burn brand and Lotus

Coca Cola enters F1 with burn brand and Lotus | Brand Marketing & Branding | Scoop.it
SAO PAULO (Reuters) - Coca Cola will enter Formula One with its burn energy drink brand after announcing a deal with Kimi Raikkonen's Lotus team on Thursday.Lotus said in a statement that the deal was...
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PepsiCo Greater China Region 'Bring Happiness Home' mini-movie

This is the first innovative PepsiCo-wide campaign for China's Spring Festival that covers three of PepsiCo Greater China Region's major brands.
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