Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Sugar Buildings - Brita

Drinking one soda a day may not seem like much, but this simple choice can add up. In fact, over an average lifetime, drinking just one regular soda a day is...
Sylvain Leroux's insight:

Americans drink over 13 gallons of sugary beverages every year. Interesting to see what it looks like. New Brita campaign.

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Sapeurs - New GUINNESS Advert (2014)

GUINNESS' new ad features the 'society of elegant persons of the Congo' otherwise known as the 'Sapeurs', a group of everyday heroes from Brazzaville, Republ...
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Starbucks CEO Howard Schultz: Quotations About Building a World Class Brand

Starbucks CEO Howard Schultz: Quotations About Building a World Class Brand | Brand Marketing & Branding | Scoop.it
While the Starbucks brand is sometimes loved, sometimes despised, it's almost always recognized. Discover the guiding principles used by CEO Howard Schultz to build one of the U.S. retail industry's most famous, world class brands here.
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Johnnie Walker signs supermodel David Gandy as brand ambassador

Johnnie Walker signs supermodel David Gandy as brand ambassador | Brand Marketing & Branding | Scoop.it
Johnnie Walker, the whisky brand, has signed male supermodel David Gandy as the new brand ambassador for its luxury brand extension Blue Label.
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Coke Revamps Web Site to Tell Its Story

Coke Revamps Web Site to Tell Its Story | Brand Marketing & Branding | Scoop.it

Coca-Cola, plans on Monday to give its site a makeover that executives describe as the most ambitious digital project they have undertaken.

The venerable beverage company is repositioning its Web site as a consumer magazine called Coca-Cola Journey.

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Now Red Bull Has Conquered Space, Can Brand Escape Tang's Fate?

Now Red Bull Has Conquered Space, Can Brand Escape Tang's Fate? | Brand Marketing & Branding | Scoop.it

When there's already a Lego parody of your extreme marketing stunt, it's safe to say that pretty much the entire planet now knows the name Felix Baumgartner, thanks to the 43-year-old Austrian skydiver's record-breaking supersonic freefall, 24 miles out of the sky, straight down to New Mexico. He made breaking the sound barrier look so easy that...

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How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat

How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat | Brand Marketing & Branding | Scoop.it
Some brands are still trying to figure out how to leverage WeChat. Anyone looking for ideas might check out what Burberry, Pepsi and McDonald's are up to.
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Should Pepsi Change its Name?

Should Pepsi Change its Name? | Brand Marketing & Branding | Scoop.it
The soda is what the company is named after, but with just 11% of PepsiCo's earnings before interest and tax coming from its North American drinks business, is it time for a re-brand?
Sylvain Leroux's insight:

Is it time for the company to re-brand as CheetosCo?

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Apar Sethi's curator insight, March 20, 2013 10:35 PM

Changing the Brand Name is a big risk for a Multi National Company like Pepsi. Cusromers and Stakeholders connected to this company have built a relaition with the brand Pepsi which had been maintained since several years. Changing the name can cause a huge shift in the effectiveness of Brand Awareness and Recognition they have created since the start. Many parts of the world may not be in a link with social media which may cause a huge loss due to no effective communication between the company and the customers. A good market research and forecast should be practise before taking a big step.

Luke Mariner's comment, March 21, 2013 6:02 AM
I agree, Pepsi changing their name is definitely a risk. It takes time and care in order to build a large, known and favoured brand. It relies on the company behaviour to be remembered differently from competitors and reoccurring purchases (as well as emotions) from consumers to build loyalty. There are also so many used and taken brand names these days, so the question also has to be asked whether it would be a damaging move to change the name and risk the reputation so far. A businesses name and logo reflects that companies values and goals, and if the name changes there is also the risk of losing the emotional commitment from consumers. A well identified and researched strategy would need to be used.
Rohit Bansal's curator insight, September 22, 2014 9:16 PM

Changing the Brand Name is a big risk for a Multi National Company like Pepsi. Cusromers and Stakeholders connected to this company have built a relaition with the brand Pepsi which had been maintained since several years. Changing the name can cause a huge shift in the effectiveness of Brand Awareness and Recognition they have created since the start. Many parts of the world may not be in a link with social media which may cause a huge loss due to no effective communication between the company and the customers.

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Coke Polar Bears Super Bowl Case Study Video

Agency: Wieden + Kennedy Brandcenter Alumni: Jeff Gillette, Creative Director Heather Ryder, Copywriter
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Social Innovation: There Are Only About 25,000 Polar Bears Left!

Social Innovation: There Are Only About 25,000 Polar Bears Left! | Brand Marketing & Branding | Scoop.it

Coca-Cola and the World Wildlife Fund (WWF) are stepping up their social innovation campaign in the U.S. this Christmas to help raise awareness and funds for the polar bears and the local people in the Arctic, so that they can thrive.

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How TaskRabbit Works

For four weeks, from now through Nov. 12, Pepsi NEXT lovers can sign up for a chance to get their very own "TaskRabbit," a personal assistant to whom they can outsource one task (such as waiting in line or walking a dog) for one hour. The fully-vetted assistant will, of course, arrive with a Pepsi NEXT in hand for the winner to enjoy during their hour off.
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Dr Pepper's Evolution Joke on Facebook Riles Up Creationists

Dr Pepper's Evolution Joke on Facebook Riles Up Creationists | Brand Marketing & Branding | Scoop.it

So, this happened late last week: Dr Pepper posted a dumb joke on Facebook—a visual parody of the infamous 1965 "March of Progress" evolution illustration, with Dr Pepper playing a key role in human advancement—and people went, well, apeshit.
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