Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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New sound logo for BMW revealed

New sound logo for BMW revealed | Brand Marketing & Branding | Scoop.it
What is the sound of driving pleasure? The roar of a V8 engine? The throb of an F1 car? If you are BMW it is actually a new melody produced for its latest UK adverts
Sylvain Leroux's insight:

"The melody is introduced by a rising resonant sound and underscored by two distinctive bass tones that form the sound logo's melodic and rhythmic basis"

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BMW opens its first brand retail store in Paris and aims for the utopian single customer experience

BMW opens its first brand retail store in Paris and aims for the utopian single customer experience | Brand Marketing & Branding | Scoop.it
Ferrari were the innovators in this space back in 2007, led by their Head of Sales, Marketing and Communications at the time - Dany Bahar.
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