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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Apple Passes Coca-Cola as Most Valuable Brand

Apple Passes Coca-Cola as Most Valuable Brand | Brand Marketing & Branding | Scoop.it
Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10.
Sylvain Leroux's insight:

Find the full report here: http://ow.ly/pneGr

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Nokia's 'Thanks Apple' taunt becomes one of the most retweeted brand tweets ever - even beating Oreo's legendary 'Dunk in the dark'

Nokia's 'Thanks Apple' taunt becomes one of the most retweeted brand tweets ever - even beating Oreo's legendary 'Dunk in the dark' | Brand Marketing & Branding | Scoop.it
A cheeky Nokia tweet poking fun at its rival Apple has gone down as one of the most retweeted brand tweets ever.During Apple's much-hyped...
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Infographic: America’s 25 Biggest Advertisers

Infographic: America’s 25 Biggest Advertisers | Brand Marketing & Branding | Scoop.it
America’s 25 Biggest Advertisers: AT&T, McDonald's, Apple - DesignTAXI.com
Sylvain Leroux's insight:

Infographic that shows America’s 25 biggest advertisers, in terms of media spending

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HTC Launches Aggressive Brand Refresh to Take On Samsung, Apple

HTC Launches Aggressive Brand Refresh to Take On Samsung, Apple | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

A new tagline, "Everything Your Phone Isn't", new showroom concept in shopping malls and a global HTC Experience tour to engage customers on the go.

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Daniel Jurado's curator insight, April 9, 2013 4:24 PM

Interesante , tendremos que estar pendiente de este nuevo HTC

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Google Hires Guy Kawasaki to ReInvigorate Motorola Brand

Google Hires Guy Kawasaki to ReInvigorate Motorola Brand | Brand Marketing & Branding | Scoop.it
Google definitely got itself a solid portfolio of devices and technologies when it acquired Motorola Mobility, but if the Motorola brand doesn’t exactly stir strong feelings in you, you’re not alone. Google itself apparently feels the same way.

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Lance Holland's curator insight, March 18, 2013 1:35 AM

Googles strong brand has allowed the company to extend the brand by acquiring Motorolla. Google brands strength has made this an acceptable move o consumers and should help to negate any hard feelings of loyal Motorolla customers. Additionally, Motorolla consumers are now exposed to Googles brand through the acquisition. this article reinforces the importance of brand strength and what sit allows company's to acceptably do, and further enhance their brand.

Kasem Tanom's comment, March 18, 2013 3:14 AM
I agree with you google is a strong brand and by working along side Motorolla it will help increase brand awareness and strength and will benefit both companies as they are enhancing their brand and more consumers will be exposed to brand aware of the two brands which in the end may result in the two companies forming stronger relationships with consumers. A question which I need to ask is do you think Imc plays a major role in branding for the two companies?
Gavin Lionheart's comment, March 18, 2013 3:43 AM
Motorolla is an extremly popular used phones, by using google as said above can create strong brand awareness and strength to benefit companies. By exposing Motorolla to google they are able to form a relationship which will give equal benefits to both successful companies.
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Apple acquires use of Lightning trademark in Europe from Harley

Apple acquires use of Lightning trademark in Europe from Harley | Brand Marketing & Branding | Scoop.it
The iPhone maker secures a partial transfer for the term it uses to describe its new device connector, according to the EU's Trade Mark and Design Office. Read this article by Steven Musil on CNET News.
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Logos Of Famous Brands, Then And Now - DesignTAXI.com

Logos Of Famous Brands, Then And Now - DesignTAXI.com | Brand Marketing & Branding | Scoop.it
StockLogos.com has compiled and compared the first and current versions of logos used by some of the world’s biggest brands.

 

In the list ‘The Original and Current Form of Famous Logos’, it features logos of companies such as Apple, Firefox, LEGO, McDonald’s and the likes.

 

Check out how the brands have changed their logos:

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Hermès loses China trademark dispute over its name

Hermès loses China trademark dispute over its name | Brand Marketing & Branding | Scoop.it
It could soon become a badge of honour for successful foreign brands in China.
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It’s Official: Chanel Is The Coolest Fashion Brand

It’s Official: Chanel Is The Coolest Fashion Brand | Brand Marketing & Branding | Scoop.it
CHANEL has been named the world’s coolest fashion brand, closely followed by Prada and Alexander McQueen.
Sylvain Leroux's insight:

Apple topped the chart, car brand Aston Martin took second place, while...

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Official Designed by Apple in California Trailer

Designed by Apple This is it. This is what matters. The experience of a product. How it makes someone feel. When you start by imagining What that might be li...
Sylvain Leroux's insight:

Last corporate campaign "Designed by apple California".

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Microsoft Pokes Fun at Apple, Samsung Loyalists as Mobile Wars Rage On

Don't fight. See why now's the time to switch to the Windows Phone Nokia Lumia 920: Engadget's Readers Choice Smartphone of the Year. Make the switch: http:/...

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Leroux Sylvain's curator insight, April 30, 2013 3:32 AM

Don't fight. Switch ;P

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Apple brand less 'inspiring', survey says

Apple brand less 'inspiring', survey says | Brand Marketing & Branding | Scoop.it
Technology giant Apple is perceived as less "inspiring" than it was three years ago, a brand survey suggests.
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Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes

Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes | Brand Marketing & Branding | Scoop.it
If you watched the commercials on the Super Bowl this past Sunday it won’t come as a surprise that consumers desperately need greater levels of emotional engagement, if marketers want to – not just entertain – but actually sell products and build...
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Ten brands that may disappear in 2013

Ten brands that may disappear in 2013 | Brand Marketing & Branding | Scoop.it
MarketWatch partner 24/7 Wall St.’s provocative annual predictions of notable businesses and brands on their way to the graveyard range from American Airlines to Avon to the Oakland Raiders.
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Brand Z Study: IBM Leapfrogs Google as No. 2 Global Brand

Brand Z Study: IBM Leapfrogs Google as No. 2 Global Brand | Brand Marketing & Branding | Scoop.it

IBM leapfrogged Google, rising No. 2 behind Apple, its value up 15% to nearly $116 billion last year, according to the Brand Z ranking from Millward Brown.

Confused? Well, you're not alone...

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