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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Rescooped by Sylvain Leroux from Inside Google
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Google ditching 'Google TV' branding, but Android will stay in the living room

Google ditching 'Google TV' branding, but Android will stay in the living room | Brand Marketing & Branding | Scoop.it
Google is reportedly set to shutter the Google TV brand and go a different route, according to sources. As GigaOM recently discovered, many hardware partners have already begun moving away from the...

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Android Partnership With Kit Kat Goes Beyond OS Name

Android Partnership With Kit Kat Goes Beyond OS Name | Brand Marketing & Branding | Scoop.it
Why did Google choose a brand-name candy for its next Android OS?
Sylvain Leroux's insight:

A Google representative confirmed to Mashable that "no money was exchanged" in the deal.

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Android Tops LGBT Favored Brands in U.S.

Android Tops LGBT Favored Brands in U.S. | Brand Marketing & Branding | Scoop.it

Google’s Android mobile operating system is #1 on the top 20 brands favored by the LGBT community, according to...

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Rescooped by Sylvain Leroux from Inside Microsoft
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Skype to Roll Out Rich Media and Android Advertising

Skype to Roll Out Rich Media and Android Advertising | Brand Marketing & Branding | Scoop.it
Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months.

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Ten brands that may disappear in 2013

Ten brands that may disappear in 2013 | Brand Marketing & Branding | Scoop.it
MarketWatch partner 24/7 Wall St.’s provocative annual predictions of notable businesses and brands on their way to the graveyard range from American Airlines to Avon to the Oakland Raiders.
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