Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Clear Channel Rebrands Itself as iHeartMedia

Clear Channel Rebrands Itself as iHeartMedia | Brand Marketing & Branding | Scoop.it
Clear Channel has a new name for the digital age: iHeartMedia, reports The New York Times. The rebranding effort is inspired by the media company’s iHeartRadio online listening network.
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Cisco Launches Connected Billboard in San Francisco - Advertising Age

Cisco Launches Connected Billboard in San Francisco - Advertising Age | Brand Marketing & Branding | Scoop.it

Drivers Will Get Messages Based on Speed


Via Leroux Sylvain
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Leroux Sylvain's curator insight, May 14, 2014 5:26 AM
 

Drivers Will Get Messages Based on Speed

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P&G Brand Officer Says 'Digital Marketing Is Dead'

P&G Brand Officer Says 'Digital Marketing Is Dead' | Brand Marketing & Branding | Scoop.it
Procter & Gamble's global brand building officer Marc Pritchard proclaimed digital marketing to be "dead." He urges advertisers to go back to brand building.
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Android Partnership With Kit Kat Goes Beyond OS Name

Android Partnership With Kit Kat Goes Beyond OS Name | Brand Marketing & Branding | Scoop.it
Why did Google choose a brand-name candy for its next Android OS?
Sylvain Leroux's insight:

A Google representative confirmed to Mashable that "no money was exchanged" in the deal.

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YouTube Partner Program

YouTube Partner Program | Brand Marketing & Branding | Scoop.it

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Leroux Sylvain's curator insight, June 21, 2013 9:56 AM

YouTube has signed American Express, GE, Johnson & Johnson and PepsiCo as the inaugural class of brands to join its Partner Program, which will team content creators with brands to produce engaging, branded content on YouTube.

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Google named Advertiser of the Year

Google named Advertiser of the Year | Brand Marketing & Branding | Scoop.it
The Clio Awards has named Google its 2013 Advertiser of the Year, Ogilvy & Mather its 2013 Agency Network of the Year and Marcel Worldwide in Paris its 2013 Agency of the Year.
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Converse Turns City Graffiti Into Brand Advertising With Help From Street Artists

Converse Turns City Graffiti Into Brand Advertising With Help From Street Artists | Brand Marketing & Branding | Scoop.it
The ‘Wall to Wall’ series, which recently hit Portland, hires artists to transform a wall with original art.
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Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Don’t Forget The Awesome: 5 Steps To Creating Brand Content | Brand Marketing & Branding | Scoop.it
Advertising and content marketing used to be nearly interchangeable. Branded content was typically developed as a by-product of a traditional ad unit, creative or original enough to stand out and shine on its own merits.
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The Power Of “Native Advertising” Is In The Hands Of The Brands

The Power Of “Native Advertising” Is In The Hands Of The Brands | Brand Marketing & Branding | Scoop.it

Native advertising is comprised of two major shifts, both of which are being led by social platforms. First, native is defined by the users (people + brands) who create content using the same tools and streams. Second, native paid placement is...

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After 17 Years, eBay Tones Down Its Crazy Logo

After 17 Years, eBay Tones Down Its Crazy Logo | Brand Marketing & Branding | Scoop.it

Everyone's been refreshing their logos lately. First Twitter, then Microsoft—and now it's eBay's turn to roll out a new mark, the first logo refresh since the online marketplace's founding 17 years ago this month.
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Thirteen major brands sign up for UK NFC advertising campaign

Thirteen major brands sign up for UK NFC advertising campaign | Brand Marketing & Branding | Scoop.it
Mercedes, EA Games, Universal, supermarket chain Morrison's, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of...
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Pinterest Launches First Paid Ads With Kraft, Gap and Others

Pinterest Launches First Paid Ads With Kraft, Gap and Others | Brand Marketing & Branding | Scoop.it
Pinterest is finally going to make some money through the launch of promoted pins, according to sales chief Joanne Bradford.
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Bacardi Campaign Focuses on Resilience, Rather Than Rum

Bacardi Campaign Focuses on Resilience, Rather Than Rum | Brand Marketing & Branding | Scoop.it
A new advertising campaign chronicles the tumult Bacardi has weathered since it was introduced in Cuba in 1862.
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Dove Marketing Execs Win Adweek Honor

Dove Marketing Execs Win Adweek Honor | Brand Marketing & Branding | Scoop.it
Steve Miles and Fernando Machado, the marketing executives behind one of the most successful viral videos of the past year—and ever, for that matter—snapped up the honor of Adweek’s Grand Brand Genius for 2013 this evening.
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How Zara Ballooned Into a Multi-Billion Dollar Brand Without Advertising

How Zara Ballooned Into a Multi-Billion Dollar Brand Without Advertising | Brand Marketing & Branding | Scoop.it
a look at spanish retailer zara's unique business model -- which includes barely any paid advertising -- in the wake of co-founder rosalia mera's death.
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Coca-Cola anti-obesity promises include no advertising to kids

Coca-Cola anti-obesity promises include no advertising to kids | Brand Marketing & Branding | Scoop.it
Coca-Cola is making major promises to fight obesity – ceasing advertisements directed at kids, slapping calorie counts on all its packaging – as the soda giant stares down a rising tide of concern over sugar-stuffed beverages.
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How Coca-Cola uses Facebook, Twitter, Pinterest and Google+

How Coca-Cola uses Facebook, Twitter, Pinterest and Google+ | Brand Marketing & Branding | Scoop.it
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.
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Tim Kitchin's curator insight, April 26, 2013 1:29 PM

And at the end of all this, it's very unclear what Coke is doing with social media. The collaboration with WWF feels very underleveraged...

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Take a look at American Airlines’ logos through the years

Take a look at American Airlines’ logos through the years | Brand Marketing & Branding | Scoop.it
American Airlines chairman and CEO Tom Horton told a press conference Thursday that he was in second grade and Richard Nixon was in the White House when American last changed its logo.
Sylvain Leroux's insight:

A rebranding of an iconic american brand : a lighter logo and new stripes.
Difficult to revisit a symbol part of american culture...

Do you like it? Or did you prefer the old one with the eagle?

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CHANEL N°5 - For the first time - Inside CHANEL

For the first time, CHANEL tells its brand story online at http://Inside-Chanel.com Chapter 1: the legend of N°5. Journey back in time through the CHANEL archives ...

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"Why VW"? Volkswagen Promotes Fan Stories, Brand Values in New US Campaign

"Why VW"? Volkswagen Promotes Fan Stories, Brand Values in New US Campaign | Brand Marketing & Branding | Scoop.it

Volkswagen has taken another step in mainstreaming its brand in the U.S. market, where new models and high hopes have made American consumers more important than ever. The brand has launched a new...

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33 Brands Using Instagram The Most Effectively

33 Brands Using Instagram The Most Effectively | Brand Marketing & Branding | Scoop.it

Instagram is still less than 2 years old but with close to 100 million users brands around the world are starting to see it as a platform where they s...

(source @richardvs)

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