Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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IBM Watson and The Weather Company Are Ready to Launch Their First Cognitive Ads

IBM Watson and The Weather Company Are Ready to Launch Their First Cognitive Ads | Brand Marketing & Branding | Scoop.it
The Weather Company is getting ready to roll out its first ad campaign since being acquired by IBM earlier this year. But for the first brand, Campbell Soup Company, it's featuring the supercomputer Watson as the chef.
Sylvain Leroux's insight:
Advertising 3.0
Next week, IBM will begin showing display ads for Campbell's on The Weather Company's website with personalized recipes created by Watson and based on a user's location, what the weather is in the area and which ingredients they want to cook with.
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Apple - The Song

With a Mac, iPhone or iPad you have the power to create thoughtful, emotional gifts and memories that transcend time. It could be a movie, a homemade card or...
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Sugar Buildings - Brita

Drinking one soda a day may not seem like much, but this simple choice can add up. In fact, over an average lifetime, drinking just one regular soda a day is...
Sylvain Leroux's insight:

Americans drink over 13 gallons of sugary beverages every year. Interesting to see what it looks like. New Brita campaign.

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L'Oreal Targets Ads Based on Hair Color in Online Photos

L'Oreal Targets Ads Based on Hair Color in Online Photos | Brand Marketing & Branding | Scoop.it
L'Oreal has become the first brand to use a technology that places ads on publisher sites based on the hair color of women in photos.
Sylvain Leroux's insight:

An innovatve ad-targeting technology.

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Brand fatigue and brand affection across the globe | Trends

Brand fatigue and brand affection across the globe | Trends | Brand Marketing & Branding | Scoop.it
Sustained exposure to brand messages means people in developed countries are switching off, according to a global study.
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Bacardi Campaign Focuses on Resilience, Rather Than Rum

Bacardi Campaign Focuses on Resilience, Rather Than Rum | Brand Marketing & Branding | Scoop.it
A new advertising campaign chronicles the tumult Bacardi has weathered since it was introduced in Cuba in 1862.
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Dove Marketing Execs Win Adweek Honor

Dove Marketing Execs Win Adweek Honor | Brand Marketing & Branding | Scoop.it
Steve Miles and Fernando Machado, the marketing executives behind one of the most successful viral videos of the past year—and ever, for that matter—snapped up the honor of Adweek’s Grand Brand Genius for 2013 this evening.
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New Nespresso Commercial : Intense Moments

Discover Kazaar & Dharkan with the new TV commercial. "Intense Moments" is a series of intense experiences; each one a metaphor for the intensity felt when e...

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Skype to Roll Out Rich Media and Android Advertising

Skype to Roll Out Rich Media and Android Advertising | Brand Marketing & Branding | Scoop.it
Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months.

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Here comes the King - adidas Originals x Foot Locker

Sylvain Leroux's insight:

Adidas + Snoop (Lion) Dogg + Foot Locker =
ALL HAIL THE KING... Snoop Lion is king of LA in the new adidas Originals Hard Court Defenders, exclusive to Foot Locker.

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Official Designed by Apple in California Trailer

Designed by Apple This is it. This is what matters. The experience of a product. How it makes someone feel. When you start by imagining What that might be li...
Sylvain Leroux's insight:

Last corporate campaign "Designed by apple California".

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Jimmy Choo Nicole Kidman Autumn Winter 13 Film

http://www.jimmychoo.com/ Academy Award® winning actress Nicole Kidman stars in the Jimmy Choo Autumn Winter 2013 campaign. The campaign video explores the f...
Sylvain Leroux's insight:

Glamour, feminine power & luxury:
Nicole Kidman stars in the Jimmy Choo Autumn Winter 2013 campaign. 

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Two Unsuspecting Girls Take The New Renault Clio For A Test Drive

You'll never forget the first time you saw the New Renault Clio. Watch as two unsuspecting girls take the new Renault Clio out for a test drive with extra VA...
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Sylvain Leroux's comment, April 23, 2013 9:19 AM
Wants to see de Boys version? http://sco.lt/6IWHmz
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David Beckham's Extended HAIG CLUB™ Ad

Haig Club Exclusive - Guy Ritchie’s extended cut of David Beckham in the new Haig Club TV ad. Haig Club will officially launch on October 17th with the relea...
Sylvain Leroux's insight:

David Beckham present the new whisky brand Haig Club.

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Lego Versions of Famous Artworks Are So Great, They're Now Official Ads

Lego Versions of Famous Artworks Are So Great, They're Now Official Ads | Brand Marketing & Branding | Scoop.it
When most great spec projects make the rounds among the Internet's creative community, it's assumed the work will never see the light of day. Here's a notable, wonderful exception. Late last year, Italian designer Marco Sodano received global praise for his creative pixelation of famous paintings remade with Legos.
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Cisco Launches Connected Billboard in San Francisco - Advertising Age

Cisco Launches Connected Billboard in San Francisco - Advertising Age | Brand Marketing & Branding | Scoop.it

Drivers Will Get Messages Based on Speed


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Leroux Sylvain's curator insight, May 14, 2014 5:26 AM
 

Drivers Will Get Messages Based on Speed

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The whole force in small size

#Sharetheforce Abonniere den LEGO® YouTube Kanal: http://youtube.com/LEGO Entdecke die LEGO® Website: http://LEGO.com
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Apple Passes Coca-Cola as Most Valuable Brand

Apple Passes Coca-Cola as Most Valuable Brand | Brand Marketing & Branding | Scoop.it
Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10.
Sylvain Leroux's insight:

Find the full report here: http://ow.ly/pneGr

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Red Bull refuses to scupper Titanic advert slammed as 'despicable'

Red Bull refuses to scupper Titanic advert slammed as 'despicable' | Brand Marketing & Branding | Scoop.it
Red Bull has refused to pull a cartoon ad featuring the RMS Titanic that the chair of the ship's heritage trust says is 'despicable', arguing that the tragedy was 'so great that it has now made its way into our language' and stressing the irony of...
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Nokia's 'Thanks Apple' taunt becomes one of the most retweeted brand tweets ever - even beating Oreo's legendary 'Dunk in the dark'

Nokia's 'Thanks Apple' taunt becomes one of the most retweeted brand tweets ever - even beating Oreo's legendary 'Dunk in the dark' | Brand Marketing & Branding | Scoop.it
A cheeky Nokia tweet poking fun at its rival Apple has gone down as one of the most retweeted brand tweets ever.During Apple's much-hyped...
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La Légende de Shalimar : le film - GUERLAIN

Sylvain Leroux's insight:

Splendid!
Discover the movie "La légende de Shalimar" (long version) directed by Bruno Aveillan with Natalia Vodianova.

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Ray-Ban Remix

Ray-Ban Remix lets you customize your own pair of sunglasses by mixing and matching frontal and temple, colors and lenses and then top it off with a personal...
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Windows 8: Less talking, more doing

See more at http://windows.com/compare

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Leroux Sylvain's curator insight, May 23, 2013 11:25 AM

Windows 8 comparative ad: iPad vs Windows 8 tablet.

Giselle Machado's curator insight, June 22, 2013 8:26 AM

º iPad vs. Windows 8 tablet º Muy buena publicidad!