Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Estée Lauder Develops a Brand for China

Estée Lauder Develops a Brand for China | Brand Marketing & Branding | Scoop.it
The cosmetics company plans to sell a skin care brand called Osiao that caters to the tastes of consumers in Asia.
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Atomic brand names, c.1950s

Atomic brand names, c.1950s | Brand Marketing & Branding | Scoop.it

In the early 1900s, radium was more valuable than gold and platinum. As such, the term “Radium” was incorporated into the brand names of any number of products even when...

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Levi's introduces catalog-like ad unit on Flipboard.

Levi's introduces catalog-like ad unit on Flipboard. | Brand Marketing & Branding | Scoop.it

Flipboard has long promised to provide publishers with magazine-like advertising that takes advantage of the capabilities of tablets and smartphones. Today it is introducing a new example: a "social catalog" for...

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"Why VW"? Volkswagen Promotes Fan Stories, Brand Values in New US Campaign

"Why VW"? Volkswagen Promotes Fan Stories, Brand Values in New US Campaign | Brand Marketing & Branding | Scoop.it

Volkswagen has taken another step in mainstreaming its brand in the U.S. market, where new models and high hopes have made American consumers more important than ever. The brand has launched a new...

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After 17 Years, eBay Tones Down Its Crazy Logo

After 17 Years, eBay Tones Down Its Crazy Logo | Brand Marketing & Branding | Scoop.it

Everyone's been refreshing their logos lately. First Twitter, then Microsoft—and now it's eBay's turn to roll out a new mark, the first logo refresh since the online marketplace's founding 17 years ago this month.
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Grand Marnier to launch rooftop Bubble Bar experience

Grand Marnier to launch rooftop Bubble Bar experience | Brand Marketing & Branding | Scoop.it

Grand Marnier, the classic liqueur from Diageo, is to launch a month-long experiential residency at the Brixton Clubhouse, featuring a rooftop Bubble Bar where guests can enjoy cocktails at sunset overlooking the London skyline.Designed by brand experience agency...

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LinkedIn Redesigns Company Pages to Highlight Brand Strengths

LinkedIn Redesigns Company Pages to Highlight Brand Strengths | Brand Marketing & Branding | Scoop.it

LinkedIn’s 100 million members reportedly follow at least one of 2 million companies with Company Pages, but use of that content has been less than optimal.

Staring this week, redesigned Company Pages offer marketers a visually-enhanced platform presence and...

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Logos Of Famous Brands, Then And Now - DesignTAXI.com

Logos Of Famous Brands, Then And Now - DesignTAXI.com | Brand Marketing & Branding | Scoop.it
StockLogos.com has compiled and compared the first and current versions of logos used by some of the world’s biggest brands.

 

In the list ‘The Original and Current Form of Famous Logos’, it features logos of companies such as Apple, Firefox, LEGO, McDonald’s and the likes.

 

Check out how the brands have changed their logos:

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In the City, 'T' Stands for Taxi

In the City, 'T' Stands for Taxi | Brand Marketing & Branding | Scoop.it
A redesigned logotype for medallion taxis, already beginning to appear on New York streets, features a bold yellow T in a black circle.
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Designing logos for the color-blind

Designing logos for the color-blind | Brand Marketing & Branding | Scoop.it

People with "normal" color vision don't see the full available spectrum of waves either. The visible light is only a relatively narrow section. Ultra-violet or infra-red "colors" are undetectable for humans. Unless of course we consider being able to get...

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Ikea streches its brand to Hotel business

Ikea streches its brand to Hotel business | Brand Marketing & Branding | Scoop.it

Ikea to build budget hotels across Europe

 

Ikea, the secretive but hugely successful budget furniture retailer, is looking to build and develop at least 100 budget hotels across Europe in its latest push into the property market....

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American Brand Project Waves Flag for US Products, Jobs and Loyalty

American Brand Project Waves Flag for US Products, Jobs and Loyalty | Brand Marketing & Branding | Scoop.it

It's early days yet for the project, which launched on — when else? — July 4th. The goal is to get people nominating their favorite U.S.-based brands, in addition...

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What is Branding? [video]

This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind ...
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Lufthansa to launch new low-cost brand

Lufthansa to launch new low-cost brand | Brand Marketing & Branding | Scoop.it

Lufthansa will merge its European and German domestic routes under a new low-cost brand from next year, hoping to improve profits and fend off growing competition...

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The Power Of “Native Advertising” Is In The Hands Of The Brands

The Power Of “Native Advertising” Is In The Hands Of The Brands | Brand Marketing & Branding | Scoop.it

Native advertising is comprised of two major shifts, both of which are being led by social platforms. First, native is defined by the users (people + brands) who create content using the same tools and streams. Second, native paid placement is...

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Dr Pepper's Evolution Joke on Facebook Riles Up Creationists

Dr Pepper's Evolution Joke on Facebook Riles Up Creationists | Brand Marketing & Branding | Scoop.it

So, this happened late last week: Dr Pepper posted a dumb joke on Facebook—a visual parody of the infamous 1965 "March of Progress" evolution illustration, with Dr Pepper playing a key role in human advancement—and people went, well, apeshit.
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Lippincott designs new eBay identity

Lippincott designs new eBay identity | Brand Marketing & Branding | Scoop.it
US consultancy speaks of ‘visual harmony’ as eBay looks to position as ‘global online marketplace.’...
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Velvet Underground loses a copyright claim to Warhol's banana

Velvet Underground loses a copyright claim to Warhol's banana | Brand Marketing & Branding | Scoop.it

When you think of a certain classic rock album released in 1967 with a bright yellow illustration of a banana on the cover, what name comes to mind: Andy Warhol or the Velvet Underground?
That's one of the questions essentially at the root of a lawsuit brought by...

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Emporio Armani first fashion brand to partner with Spotify

Emporio Armani first fashion brand to partner with Spotify | Brand Marketing & Branding | Scoop.it
The luxe brand has teamed with the digital music service to create their own branded playlist...
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Hermes Defends Brand Against LVMH in "Cultural Fight"

Hermes Defends Brand Against LVMH in "Cultural Fight" | Brand Marketing & Branding | Scoop.it

When French luxury brand conglomerate LVMH acquired a minority share of 127-year old family-owned French luxury brand Hermes in late 2010, it was hardly a...

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33 Brands Using Instagram The Most Effectively

33 Brands Using Instagram The Most Effectively | Brand Marketing & Branding | Scoop.it

Instagram is still less than 2 years old but with close to 100 million users brands around the world are starting to see it as a platform where they s...

(source @richardvs)

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Microsoft's New Logo: Top Brand Designers Weigh In

Microsoft's New Logo: Top Brand Designers Weigh In | Brand Marketing & Branding | Scoop.it
Is Microsoft's new logo too simple or just right? Graphic designers for some top brands weigh in.
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The LEGO® Story

As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film.

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20% of Top Brands use HootSuite

20% of Top Brands use HootSuite | Brand Marketing & Branding | Scoop.it

When it comes to Twitter clients, consumers have a lot of choice. But what management systems are preferred by top brands?

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How Coke Spread Happiness (and Cokes) via Mobile

How Coke Spread Happiness (and Cokes) via Mobile | Brand Marketing & Branding | Scoop.it

Another great initiative via mobile. [see the video!]

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