Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Amazon Offers ‘Amazon Pages’ For Brands To Customize With Their Own URLs, And ‘Amazon Posts’ For Social Media Marketing

Amazon Offers ‘Amazon Pages’ For Brands To Customize With Their Own URLs, And ‘Amazon Posts’ For Social Media Marketing | Brand Marketing & Branding | Scoop.it

Just in time for the holiday shopping blitz, it looks like Amazon is opening a new chapter in its role as an online marketplace for third-parties to sell their goods. The company is quietly pushing a service called Amazon Pages, which lets companies...

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Your Guide To The New Pinterest Business Pages

Your Guide To The New Pinterest Business Pages | Brand Marketing & Branding | Scoop.it

Up until now, Pinterest has been a relatively rule-free place for brands. Brands have been able to use the site in pretty much any way they want to with little to no limitations on promotions or running competitions. But with the new business profiles, Pinterest has launched a new set of guidelines that brands have to follow. The business terms of use can be...


Via Brian Yanish - MarketingHits.com, Tami Cannizzaro
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Starbucks Blows Up Logo for Holiday Collection with Rodarte

Starbucks Blows Up Logo for Holiday Collection with Rodarte | Brand Marketing & Branding | Scoop.it

The holiday shopping season is in full swing, and Starbucks would love to offer one-stop shopping so its caffeinated customers needn't bother with any other retailer. Why not pick up some gifts while refuelling during holiday shopping?

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First look: EE ad with Kevin Bacon

First look: EE ad with Kevin Bacon | Brand Marketing & Branding | Scoop.it

EE, the brand previously known as Everything Everywhere, has unveiled its first multi-million pound TV ad campaign by Saatchi & Saatchi starring Hollywood A-lister, Kevin Bacon.

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Starbucks Keeps on Building Brand Ambassadors

Starbucks Keeps on Building Brand Ambassadors | Brand Marketing & Branding | Scoop.it

Inside Starbucks's $35 Million Mission To Make Brand Evangelists Of Its Front-Line Workers
“It makes me proud,” declares Fawnya Ramirez, a Starbucks store manager from San Mateo, Calif.

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Are You Building A Culture Of Content?? | Networking Exchange Blog

Are You Building A Culture Of Content?? | Networking Exchange Blog | Brand Marketing & Branding | Scoop.it
The most common buzzword on the lips of marketers right now is content marketing. Like all good buzzwords, this term implies a powerful new approach for consumer engagement, but its exact meaning—and more importantly its application—can sometimes be elusive.
“Content marketing is the art of communicating with customers and the target audience without selling,”
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How TaskRabbit Works

For four weeks, from now through Nov. 12, Pepsi NEXT lovers can sign up for a chance to get their very own "TaskRabbit," a personal assistant to whom they can outsource one task (such as waiting in line or walking a dog) for one hour. The fully-vetted assistant will, of course, arrive with a Pepsi NEXT in hand for the winner to enjoy during their hour off.
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Now Red Bull Has Conquered Space, Can Brand Escape Tang's Fate?

Now Red Bull Has Conquered Space, Can Brand Escape Tang's Fate? | Brand Marketing & Branding | Scoop.it

When there's already a Lego parody of your extreme marketing stunt, it's safe to say that pretty much the entire planet now knows the name Felix Baumgartner, thanks to the 43-year-old Austrian skydiver's record-breaking supersonic freefall, 24 miles out of the sky, straight down to New Mexico. He made breaking the sound barrier look so easy that...

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YouTube InVideo Programming Lets You Add A Logo To Your Videos

YouTube InVideo Programming Lets You Add A Logo To Your Videos | Brand Marketing & Branding | Scoop.it
YouTube has recently rolled out an update to add a new feature known as "InVideo Programming".
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CHANEL N°5 - For the first time - Inside CHANEL

For the first time, CHANEL tells its brand story online at http://Inside-Chanel.com Chapter 1: the legend of N°5. Journey back in time through the CHANEL archives ...

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Intel Inside ignites mobile branding war

Intel Inside ignites mobile branding war | Brand Marketing & Branding | Scoop.it

As the mobile computing wars heat up, chipmakers that supply the crucial components inside smartphones and tablets aim to grab more of the glory.Not content to remain in the...

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Playboy Uncorks Wine Club | Media - Advertising Age

Playboy Uncorks Wine Club | Media - Advertising Age | Brand Marketing & Branding | Scoop.it
playboy has introduced a wine club, magazines' latest effort to find revenue beyond traditional sources.
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Coca Cola enters F1 with burn brand and Lotus

Coca Cola enters F1 with burn brand and Lotus | Brand Marketing & Branding | Scoop.it
SAO PAULO (Reuters) - Coca Cola will enter Formula One with its burn energy drink brand after announcing a deal with Kimi Raikkonen's Lotus team on Thursday.Lotus said in a statement that the deal was...
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Your Guide To The Top 10 Social Video Brands

Your Guide To The Top 10 Social Video Brands | Brand Marketing & Branding | Scoop.it
GoMedia recently compiled the top 100 brands on video, so with that in mind, we delve into each brand and find out what they did to reach the top...
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Coke Revamps Web Site to Tell Its Story

Coke Revamps Web Site to Tell Its Story | Brand Marketing & Branding | Scoop.it

Coca-Cola, plans on Monday to give its site a makeover that executives describe as the most ambitious digital project they have undertaken.

The venerable beverage company is repositioning its Web site as a consumer magazine called Coca-Cola Journey.

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5 Brands That Understand Marketing on Instagram

5 Brands That Understand Marketing on Instagram | Brand Marketing & Branding | Scoop.it
For inspiration on how to get started marketing on Instagram, check out how these five brands are already leveraging the platform well.
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Bloomfield's curator insight, March 18, 2013 4:51 PM

a good article on how business's use Instagram to create intrest whilst building their brands. Tiffany & Co bringing out the filters and encouraging customers to get involved with "True love in pictures" campaign as well as being put up on the Tiffany website. This shows how IMC integrates with social media, building brands and consumer engagement 

Howcroft's comment, March 18, 2013 10:23 PM
The article reveals how Instagram has given companies the opportunity to create a brand personality and emotional bonding with the customer (and potential customers) and the brand, like with Tiffany & Co and there "True love pictures".
deVries's comment, March 20, 2013 3:37 AM
I Really like this article, using something so simple as instragram, sharing photos to really promote your brand and increase awareness in such a simple fashion. This is great as it is low maintenance (In terms of social media) but yet it generates the same engagements for the consumers.
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Brands 'must be authentic' for Twitter success, says CEO

Brands 'must be authentic' for Twitter success, says CEO | Brand Marketing & Branding | Scoop.it

"Engagement begets engagement. The lighter weight and more frictionless you make it to engage to more that will drive additional engagement."
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Coca-Cola Takes A Branding Cue From Will.i.am.: Use What You've Got For a ... - Forbes

Coca-Cola Takes A Branding Cue From Will.i.am.: Use What You've Got For a ... - Forbes | Brand Marketing & Branding | Scoop.it
Coca-Cola Takes A Branding Cue From Will.i.am.: Use What You've Got For a ...ForbesBy refocusing on its core identity, Alison told her audience, with a “sea-sweep engagement,” the company was able to regain its clarity of purpose and to, once...
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Disney Rebrands Their Princesses To Encourage Girls To Achieve Their Goals [Video] - PSFK

Disney Rebrands Their Princesses To Encourage Girls To Achieve Their Goals [Video] - PSFK | Brand Marketing & Branding | Scoop.it
The company has released a new video called 'I Am a Princess' that celebrates what the term means today and promotes bravery, trust, generosity, and compassion.
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Designers, Here's Your Chance to Work With Coke's Logo

Designers, Here's Your Chance to Work With Coke's Logo | Brand Marketing & Branding | Scoop.it

Coca-Cola may have just been ranked as the top global brand by brandchannel’s owner, Interbrand, but the beverage giant apparently thinks you might be able to help make its brand even stronger. Yes, you.

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Burberry Named Fashion Digital Winner

Burberry Named Fashion Digital Winner | Brand Marketing & Branding | Scoop.it

BURBERRY is the world’s most digitally competent brand for the second consecutive year, according to research conducted by New York University think tank Luxury Lab (L2).

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Ten brands that may disappear in 2013

Ten brands that may disappear in 2013 | Brand Marketing & Branding | Scoop.it
MarketWatch partner 24/7 Wall St.’s provocative annual predictions of notable businesses and brands on their way to the graveyard range from American Airlines to Avon to the Oakland Raiders.
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Fiat Plays Monopoly With McDonald's

Fiat Plays Monopoly With McDonald's | Brand Marketing & Branding | Scoop.it

Fiat and McDonald’s are taking a chance on the 20th anniversary of Monopoly this year with a game dangling the...

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