Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Red Bull refuses to scupper Titanic advert slammed as 'despicable'

Red Bull refuses to scupper Titanic advert slammed as 'despicable' | Brand Marketing & Branding | Scoop.it
Red Bull has refused to pull a cartoon ad featuring the RMS Titanic that the chair of the ship's heritage trust says is 'despicable', arguing that the tragedy was 'so great that it has now made its way into our language' and stressing the irony of...
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New Nespresso Commercial : Intense Moments

Discover Kazaar & Dharkan with the new TV commercial. "Intense Moments" is a series of intense experiences; each one a metaphor for the intensity felt when e...

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Skype to Roll Out Rich Media and Android Advertising

Skype to Roll Out Rich Media and Android Advertising | Brand Marketing & Branding | Scoop.it
Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months.

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Yahoo reveals its new logo

Yahoo reveals its new logo | Brand Marketing & Branding | Scoop.it
Say hello to Yahoo's new logo. After changing its purple wordmark every day for the past month, Yahoo revealed the winner tonight. It's part of an effort from CEO Marissa Mayer to inject some...
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How Zara Ballooned Into a Multi-Billion Dollar Brand Without Advertising

How Zara Ballooned Into a Multi-Billion Dollar Brand Without Advertising | Brand Marketing & Branding | Scoop.it
a look at spanish retailer zara's unique business model -- which includes barely any paid advertising -- in the wake of co-founder rosalia mera's death.
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Here comes the King - adidas Originals x Foot Locker

Sylvain Leroux's insight:

Adidas + Snoop (Lion) Dogg + Foot Locker =
ALL HAIL THE KING... Snoop Lion is king of LA in the new adidas Originals Hard Court Defenders, exclusive to Foot Locker.

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Future Uncertain for 'Worthless' Billabong Brand

Future Uncertain for 'Worthless' Billabong Brand | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

“We are nearing the end of a long process that has caused distraction, impacted on staff morale and has been very costly,” Pollard said on Tuesday in a statement, according to the Times. “The company looks forward to refocusing, reinvigorating its brands and rebuilding the business on a solid, long-term financial footing.”

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Official Designed by Apple in California Trailer

Designed by Apple This is it. This is what matters. The experience of a product. How it makes someone feel. When you start by imagining What that might be li...
Sylvain Leroux's insight:

Last corporate campaign "Designed by apple California".

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Infographic: America’s 25 Biggest Advertisers

Infographic: America’s 25 Biggest Advertisers | Brand Marketing & Branding | Scoop.it
America’s 25 Biggest Advertisers: AT&T, McDonald's, Apple - DesignTAXI.com
Sylvain Leroux's insight:

Infographic that shows America’s 25 biggest advertisers, in terms of media spending

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Ray-Ban Remix

Ray-Ban Remix lets you customize your own pair of sunglasses by mixing and matching frontal and temple, colors and lenses and then top it off with a personal...
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Nokia Rethinks Global Marketing as a Challenger Brand

Nokia Rethinks Global Marketing as a Challenger Brand | Brand Marketing & Branding | Scoop.it
as its market share continues to slip, nokia assumes its position looks to revitalize its global brand with the help of wpp's jwt.
Sylvain Leroux's insight:

The overarching goal is "to reignite the Nokia brand, bringing meaning, relevancy and emotion to the brand,"

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YouTube Partner Program

YouTube Partner Program | Brand Marketing & Branding | Scoop.it

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Leroux Sylvain's curator insight, June 21, 2013 9:56 AM

YouTube has signed American Express, GE, Johnson & Johnson and PepsiCo as the inaugural class of brands to join its Partner Program, which will team content creators with brands to produce engaging, branded content on YouTube.

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It’s Official: Chanel Is The Coolest Fashion Brand

It’s Official: Chanel Is The Coolest Fashion Brand | Brand Marketing & Branding | Scoop.it
CHANEL has been named the world’s coolest fashion brand, closely followed by Prada and Alexander McQueen.
Sylvain Leroux's insight:

Apple topped the chart, car brand Aston Martin took second place, while...

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Nokia's 'Thanks Apple' taunt becomes one of the most retweeted brand tweets ever - even beating Oreo's legendary 'Dunk in the dark'

Nokia's 'Thanks Apple' taunt becomes one of the most retweeted brand tweets ever - even beating Oreo's legendary 'Dunk in the dark' | Brand Marketing & Branding | Scoop.it
A cheeky Nokia tweet poking fun at its rival Apple has gone down as one of the most retweeted brand tweets ever.During Apple's much-hyped...
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Bing gets a new logo and modern design to take on Google

Bing gets a new logo and modern design to take on Google | Brand Marketing & Branding | Scoop.it
Microsoft's Bing search engine is getting a new look. A year in the making, Bing is dropping its curly blue logo for a modern design that closely matches the rest of Microsoft's recently...

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Introducing Vanity Fair’s 100th Anniversary Issue, Featuring Cover Model Kate Upton

Introducing Vanity Fair’s 100th Anniversary Issue, Featuring Cover Model Kate Upton | Brand Marketing & Branding | Scoop.it
Take a sneak peek at the contents of our big birthday issue.
Sylvain Leroux's insight:

New century and a new logo  for Vanity Fair.

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Android Partnership With Kit Kat Goes Beyond OS Name

Android Partnership With Kit Kat Goes Beyond OS Name | Brand Marketing & Branding | Scoop.it
Why did Google choose a brand-name candy for its next Android OS?
Sylvain Leroux's insight:

A Google representative confirmed to Mashable that "no money was exchanged" in the deal.

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YouTube teases new logo on Facebook and Twitter

YouTube teases new logo on Facebook and Twitter | Brand Marketing & Branding | Scoop.it
YouTube has surreptitiously unveiled a striking new logo that does away with the plump, simplistic lettering that it's used for years now. In its place, the new logo features a two-tone red and...

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Leroux Sylvain's curator insight, September 2, 2013 5:13 AM

BTW, the YouTube logo is not going away, but the extended usage of YouTube on mobiles and tablets needed needed a new play button for apps and icons.

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La Légende de Shalimar : le film - GUERLAIN

Sylvain Leroux's insight:

Splendid!
Discover the movie "La légende de Shalimar" (long version) directed by Bruno Aveillan with Natalia Vodianova.

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Wendy's Had No Idea About The Hidden Message In Their Logo

Wendy's Had No Idea About The Hidden Message In Their Logo | Brand Marketing & Branding | Scoop.it
Wendy's on Monday debunked the theory that it purposefully snuck a hidden message within its new logo.
Sylvain Leroux's insight:

Wendy's Says Hidden Message In New Logo Was 'Unintentional'.
Can you see it?

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Büro für Linienführung's comment, August 14, 2013 10:33 AM
I think the accusation is far fetched. Being a designer, I don't see any intentional usage of the word MOM in the collar.
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Daft Punk Rides 'Get Lucky' High with Durex Condom Tie-In

Daft Punk Rides 'Get Lucky' High with Durex Condom Tie-In | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

French dance sensation Daft Punk want their fans to have a good time, albeit responsibly. With that, the duo has partnered with Durex to release a “Get Lucky” brand of condom, named for...

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Rescooped by Sylvain Leroux from Mobile & Digital World
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Samsung Gear brand name revealed in trademark filing | Digital Trends

Samsung Gear brand name revealed in trademark filing | Digital Trends | Brand Marketing & Branding | Scoop.it
A trademark filing has revealed Samsung may use the brand name Samsung Gear for a range of wearable technology products, including a smart watch which will link to your smartphone.

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Leroux Sylvain's curator insight, July 5, 2013 5:20 AM

The name covers clocks, watchbands, and wristwatches which, “Communicate data to smartphones.”

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Jimmy Choo Nicole Kidman Autumn Winter 13 Film

http://www.jimmychoo.com/ Academy Award® winning actress Nicole Kidman stars in the Jimmy Choo Autumn Winter 2013 campaign. The campaign video explores the f...
Sylvain Leroux's insight:

Glamour, feminine power & luxury:
Nicole Kidman stars in the Jimmy Choo Autumn Winter 2013 campaign. 

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Motorola Rolls Out First Ad for Moto X Smartphone

Motorola Rolls Out First Ad for Moto X Smartphone | Brand Marketing & Branding | Scoop.it
the first phone from google-owned motorola, the moto x, will be assembled in the u.s., according to a patriotic new ad campaign.
Sylvain Leroux's insight:

With the tagline "Designed by you. Assembled in the USA"

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