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5 Brands That Get Tumblr

5 Brands That Get Tumblr | Brand Marketing & Branding | Scoop.it
Brands have many online vehicles to distribute content. Digiday took a look at five that are using Tumblr effectively.
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Brand Marketing & Branding | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....

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How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat

How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat | Brand Marketing & Branding | Scoop.it
Some brands are still trying to figure out how to leverage WeChat. Anyone looking for ideas might check out what Burberry, Pepsi and McDonald's are up to.
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Microsoft to Launch Skype Promo with Victoria Beckham

Microsoft to Launch Skype Promo with Victoria Beckham | Brand Marketing & Branding | Scoop.it
Microsoft has recently announced a new Skype campaign that would be launched together with Victoria Beckham, giving users the option not only to have ...

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Sapeurs - New GUINNESS Advert (2014)

GUINNESS' new ad features the 'society of elegant persons of the Congo' otherwise known as the 'Sapeurs', a group of everyday heroes from Brazzaville, Republ...
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Esprit plans to launch new fashion brand

Esprit plans to launch new fashion brand | Brand Marketing & Branding | Scoop.it
German fashion group Esprit is planning to launch a new fashion brand in the new year.
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The design story of the new Philips shield

The design story of the new Philips shield | Brand Marketing & Branding | Scoop.it
Originally launched in 1938, the updated shield retains the core elements symbolizing Philips. Stars represent sparks of innovation, waves show our digitally...
Sylvain Leroux's insight:

Philips launched its new logo with a new tagline "Innovation and you."
The inventor of the CD (and much more) is back to the innovation game?

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Honest Slogans - What people really think

Honest Slogans - What people really think | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

This blog revisit all bases lines for famous brands, have fun ;-)

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Google ditching 'Google TV' branding, but Android will stay in the living room

Google ditching 'Google TV' branding, but Android will stay in the living room | Brand Marketing & Branding | Scoop.it
Google is reportedly set to shutter the Google TV brand and go a different route, according to sources. As GigaOM recently discovered, many hardware partners have already begun moving away from the...

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P&G Brand Officer Says 'Digital Marketing Is Dead'

P&G Brand Officer Says 'Digital Marketing Is Dead' | Brand Marketing & Branding | Scoop.it
Procter & Gamble's global brand building officer Marc Pritchard proclaimed digital marketing to be "dead." He urges advertisers to go back to brand building.
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Red Bull refuses to scupper Titanic advert slammed as 'despicable'

Red Bull refuses to scupper Titanic advert slammed as 'despicable' | Brand Marketing & Branding | Scoop.it
Red Bull has refused to pull a cartoon ad featuring the RMS Titanic that the chair of the ship's heritage trust says is 'despicable', arguing that the tragedy was 'so great that it has now made its way into our language' and stressing the irony of...
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Rescooped by Sylvain Leroux from Nespresso
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New Nespresso Commercial : Intense Moments

Discover Kazaar & Dharkan with the new TV commercial. "Intense Moments" is a series of intense experiences; each one a metaphor for the intensity felt when e...

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Skype to Roll Out Rich Media and Android Advertising

Skype to Roll Out Rich Media and Android Advertising | Brand Marketing & Branding | Scoop.it
Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months.

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guinness wheelchairs basketball commercial

guinness wheelchair basketball commercial ad
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Can you guess these iconic logos when translated into Chinese characters?

Can you guess these iconic logos when translated into Chinese characters? | Brand Marketing & Branding | Scoop.it
Take the Cocoa Cola or Disney logos and you've got a pretty recognizable visual anyone around the world would be able to guess. But what happens when these
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Orange International - The Flower

'The Flower' is the new Pan-African campaign for Valentine's Day. The film tells the story of a beautiful princess who dreams of a legendary flower at the su...
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Nike, partnering with Footaction chain, to debut Jordan Brand stores called Flight 23

Nike, partnering with Footaction chain, to debut Jordan Brand stores called Flight 23 | Brand Marketing & Branding | Scoop.it
Miller reportedly turned down the opportunity to interview for the vacant NBA Players Association presidency; first Jordan Brand store to open in New York City
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European Trademark Office Says Pinterest Doesn’t Own ‘Pinterest’ – Social News Startup Premium Interest Does | TechCrunch

European Trademark Office Says Pinterest Doesn’t Own ‘Pinterest’ – Social News Startup Premium Interest Does | TechCrunch | Brand Marketing & Branding | Scoop.it
Pinterest raised a $225 million round in October 2013 to help fuel its international expansion, but a recent ruling in Europe could prove to be a hiccup in..
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Bacardi Campaign Focuses on Resilience, Rather Than Rum

Bacardi Campaign Focuses on Resilience, Rather Than Rum | Brand Marketing & Branding | Scoop.it
A new advertising campaign chronicles the tumult Bacardi has weathered since it was introduced in Cuba in 1862.
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Internet Explorer 11 - The [ANIME] Trailer!

Microsoft wirbt mit diesem kurzen Anime-Video für den Internet Explorer 11. Der Wandel der Verwandlung der Heldin Inori Aizawa soll auf den Wandel des Browse...
Sylvain Leroux's insight:

Microsoft present the new version of Explorer 11 with a fresh Manga anime that I am sure will help to target a larger and younger audience.

Throught this very dynamic video , it allows  Microsoft to present in a new way the majors functionalities (speed, multiscreen, protection).
... and fighting against "Androïds" to tackle one of its major competitors?      ;)

Well done!

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Brands on Twitter 2013 - Infographic

Brands on Twitter 2013 - Infographic | Brand Marketing & Branding | Scoop.it
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Apple Passes Coca-Cola as Most Valuable Brand

Apple Passes Coca-Cola as Most Valuable Brand | Brand Marketing & Branding | Scoop.it
Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10.
Sylvain Leroux's insight:

Find the full report here: http://ow.ly/pneGr

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Dove Marketing Execs Win Adweek Honor

Dove Marketing Execs Win Adweek Honor | Brand Marketing & Branding | Scoop.it
Steve Miles and Fernando Machado, the marketing executives behind one of the most successful viral videos of the past year—and ever, for that matter—snapped up the honor of Adweek’s Grand Brand Genius for 2013 this evening.
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It’s Official: Chanel Is The Coolest Fashion Brand

It’s Official: Chanel Is The Coolest Fashion Brand | Brand Marketing & Branding | Scoop.it
CHANEL has been named the world’s coolest fashion brand, closely followed by Prada and Alexander McQueen.
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Apple topped the chart, car brand Aston Martin took second place, while...

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Nokia's 'Thanks Apple' taunt becomes one of the most retweeted brand tweets ever - even beating Oreo's legendary 'Dunk in the dark'

Nokia's 'Thanks Apple' taunt becomes one of the most retweeted brand tweets ever - even beating Oreo's legendary 'Dunk in the dark' | Brand Marketing & Branding | Scoop.it
A cheeky Nokia tweet poking fun at its rival Apple has gone down as one of the most retweeted brand tweets ever.During Apple's much-hyped...
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Bing gets a new logo and modern design to take on Google

Bing gets a new logo and modern design to take on Google | Brand Marketing & Branding | Scoop.it
Microsoft's Bing search engine is getting a new look. A year in the making, Bing is dropping its curly blue logo for a modern design that closely matches the rest of Microsoft's recently...

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Introducing Vanity Fair’s 100th Anniversary Issue, Featuring Cover Model Kate Upton

Introducing Vanity Fair’s 100th Anniversary Issue, Featuring Cover Model Kate Upton | Brand Marketing & Branding | Scoop.it
Take a sneak peek at the contents of our big birthday issue.
Sylvain Leroux's insight:

New century and a new logo  for Vanity Fair.

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