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How TaskRabbit Works

For four weeks, from now through Nov. 12, Pepsi NEXT lovers can sign up for a chance to get their very own "TaskRabbit," a personal assistant to whom they can outsource one task (such as waiting in line or walking a dog) for one hour. The fully-vetted assistant will, of course, arrive with a Pepsi NEXT in hand for the winner to enjoy during their hour off.
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Brand Marketing & Branding | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....

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Apple - The Song

With a Mac, iPhone or iPad you have the power to create thoughtful, emotional gifts and memories that transcend time. It could be a movie, a homemade card or...
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David Beckham's Extended HAIG CLUB™ Ad

Haig Club Exclusive - Guy Ritchie’s extended cut of David Beckham in the new Haig Club TV ad. Haig Club will officially launch on October 17th with the relea...
Sylvain Leroux's insight:

David Beckham present the new whisky brand Haig Club.

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Clear Channel Rebrands Itself as iHeartMedia

Clear Channel Rebrands Itself as iHeartMedia | Brand Marketing & Branding | Scoop.it
Clear Channel has a new name for the digital age: iHeartMedia, reports The New York Times. The rebranding effort is inspired by the media company’s iHeartRadio online listening network.
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This is UGG From UGG Australia - new global campaign

We realize the smallest moments are actually our biggest. These are UGG moments. The moments that make us who we are. It introduces us to what matters. This ...
Sylvain Leroux's insight:

Ugg's first global brand campaign.

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Coca-Cola Life: Coke with fewer calories and less sugar to tackle obesity (?)

Coca-Cola Life: Coke with fewer calories and less sugar to tackle obesity (?) | Brand Marketing & Branding | Scoop.it
Critics say the new drink still contains more than four teaspoons of sugar, one quarter of a child's recommended daily intake
Sylvain Leroux's insight:

New version of the iconic Coca-Cola bestselling soft drink.

A move on a healthier way, but the green branding packaging should be misleading consumers as the beverage still contain a hight level of sugar...

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Pinterest Launches First Paid Ads With Kraft, Gap and Others

Pinterest Launches First Paid Ads With Kraft, Gap and Others | Brand Marketing & Branding | Scoop.it
Pinterest is finally going to make some money through the launch of promoted pins, according to sales chief Joanne Bradford.
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Here Is Your First Look at the New Disney Channel Logo

Here Is Your First Look at the New Disney Channel Logo | Brand Marketing & Branding | Scoop.it
The Disney Channel isn't exactly rebranding, but it is changing its logo and its network IDs to reflect a new, less boxy look that is going live on most of its networks tomorrow.
Sylvain Leroux's insight:

Logo refresh.

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Rescooped by Sylvain Leroux from Mobile & Digital World
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Cisco Launches Connected Billboard in San Francisco - Advertising Age

Cisco Launches Connected Billboard in San Francisco - Advertising Age | Brand Marketing & Branding | Scoop.it

Drivers Will Get Messages Based on Speed


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Leroux Sylvain's curator insight, May 14, 5:26 AM
 

Drivers Will Get Messages Based on Speed

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The whole force in small size

#Sharetheforce Abonniere den LEGO® YouTube Kanal: http://youtube.com/LEGO Entdecke die LEGO® Website: http://LEGO.com
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Can you guess these iconic logos when translated into Chinese characters?

Can you guess these iconic logos when translated into Chinese characters? | Brand Marketing & Branding | Scoop.it
Take the Cocoa Cola or Disney logos and you've got a pretty recognizable visual anyone around the world would be able to guess. But what happens when these
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Orange International - The Flower

'The Flower' is the new Pan-African campaign for Valentine's Day. The film tells the story of a beautiful princess who dreams of a legendary flower at the su...
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Nike, partnering with Footaction chain, to debut Jordan Brand stores called Flight 23

Nike, partnering with Footaction chain, to debut Jordan Brand stores called Flight 23 | Brand Marketing & Branding | Scoop.it
Miller reportedly turned down the opportunity to interview for the vacant NBA Players Association presidency; first Jordan Brand store to open in New York City
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Tesla Tops List of Brands with the Most Cultural Traction

Tesla Tops List of Brands with the Most Cultural Traction | Brand Marketing & Branding | Scoop.it
Electric car maker Tesla is the brand that's gained the most cultural traction this year, according to a new study by strategic marketing firm Added Value.
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#ClearAPlate and We'll Donate

In the UK today, 11,500 tonnes of food will be thrown away, yet one in five families will struggle to put food on the table. We have already provided two mil...
Sylvain Leroux's insight:

Unilever launches #ClearaPlate campaign with Oxfam UK

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Sugar Buildings - Brita

Drinking one soda a day may not seem like much, but this simple choice can add up. In fact, over an average lifetime, drinking just one regular soda a day is...
Sylvain Leroux's insight:

Americans drink over 13 gallons of sugary beverages every year. Interesting to see what it looks like. New Brita campaign.

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Ethiopia Seeks to Brand, Trademark Signature Coffee at Tadias Magazine

Ethiopia Seeks to Brand, Trademark Signature Coffee at Tadias Magazine | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

Ethiopia, Africa's largest coffee grower, is set to continue talks with global buyers in hopes of branding and trademarking its world-renowned coffee and boosting national revenue.

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Airbnb introduces the Bélo: the story of a symbol of belonging

At Airbnb, we imagine a world where you can belong anywhere. Introducing the Bélo. See more at http://blog.airbnb.com/belong-anywhere/
Sylvain Leroux's insight:

Belong, connect and share.

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Lego Versions of Famous Artworks Are So Great, They're Now Official Ads

Lego Versions of Famous Artworks Are So Great, They're Now Official Ads | Brand Marketing & Branding | Scoop.it
When most great spec projects make the rounds among the Internet's creative community, it's assumed the work will never see the light of day. Here's a notable, wonderful exception. Late last year, Italian designer Marco Sodano received global praise for his creative pixelation of famous paintings remade with Legos.
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L'Oreal Targets Ads Based on Hair Color in Online Photos

L'Oreal Targets Ads Based on Hair Color in Online Photos | Brand Marketing & Branding | Scoop.it
L'Oreal has become the first brand to use a technology that places ads on publisher sites based on the hair color of women in photos.
Sylvain Leroux's insight:

An innovatve ad-targeting technology.

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A Wake-Up Call for All of the Senses: Nescafe's New Alarm Cap by NOTlabs

A Wake-Up Call for All of the Senses: Nescafe's New Alarm Cap by NOTlabs | Brand Marketing & Branding | Scoop.it
We've all seen commercials featuring picture-perfect slumberers slowly waking up to a casually wafting scent of a freshly brewed cup of coffee. It's something we'd all love to experience, but let's be real—it would have to be a mighty strong mug to pull most of us out of dreamland at the day's first light. Now, instant coffee giant Nescafé has found a way to integrate that visceral coffee aroma into a morning wake-up call with a twist. Nescafé's new
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Brand fatigue and brand affection across the globe | Trends

Brand fatigue and brand affection across the globe | Trends | Brand Marketing & Branding | Scoop.it
Sustained exposure to brand messages means people in developed countries are switching off, according to a global study.
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Coca-Cola Rainbow Nation - 20 years of democracy in South Africa

In South Africa, a young democracy that has been dubbed 'The Rainbow Nation', April is Freedom month and 2014 marks the 20th anniversary of this democracy. I...
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How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat

How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat | Brand Marketing & Branding | Scoop.it
Some brands are still trying to figure out how to leverage WeChat. Anyone looking for ideas might check out what Burberry, Pepsi and McDonald's are up to.
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Microsoft to Launch Skype Promo with Victoria Beckham

Microsoft to Launch Skype Promo with Victoria Beckham | Brand Marketing & Branding | Scoop.it
Microsoft has recently announced a new Skype campaign that would be launched together with Victoria Beckham, giving users the option not only to have ...

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Sapeurs - New GUINNESS Advert (2014)

GUINNESS' new ad features the 'society of elegant persons of the Congo' otherwise known as the 'Sapeurs', a group of everyday heroes from Brazzaville, Republ...
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