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Ten brands that may disappear in 2013

Ten brands that may disappear in 2013 | Brand Marketing & Branding | Scoop.it
MarketWatch partner 24/7 Wall St.’s provocative annual predictions of notable businesses and brands on their way to the graveyard range from American Airlines to Avon to the Oakland Raiders.
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Brand Marketing & Branding | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....

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Lego Versions of Famous Artworks Are So Great, They're Now Official Ads

Lego Versions of Famous Artworks Are So Great, They're Now Official Ads | Brand Marketing & Branding | Scoop.it
When most great spec projects make the rounds among the Internet's creative community, it's assumed the work will never see the light of day. Here's a notable, wonderful exception. Late last year, Italian designer Marco Sodano received global praise for his creative pixelation of famous paintings remade with Legos.
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L'Oreal Targets Ads Based on Hair Color in Online Photos

L'Oreal Targets Ads Based on Hair Color in Online Photos | Brand Marketing & Branding | Scoop.it
L'Oreal has become the first brand to use a technology that places ads on publisher sites based on the hair color of women in photos.
Sylvain Leroux's insight:

An innovatve ad-targeting technology.

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A Wake-Up Call for All of the Senses: Nescafe's New Alarm Cap by NOTlabs

A Wake-Up Call for All of the Senses: Nescafe's New Alarm Cap by NOTlabs | Brand Marketing & Branding | Scoop.it
We've all seen commercials featuring picture-perfect slumberers slowly waking up to a casually wafting scent of a freshly brewed cup of coffee. It's something we'd all love to experience, but let's be real—it would have to be a mighty strong mug to pull most of us out of dreamland at the day's first light. Now, instant coffee giant Nescafé has found a way to integrate that visceral coffee aroma into a morning wake-up call with a twist. Nescafé's new
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Brand fatigue and brand affection across the globe | Trends

Brand fatigue and brand affection across the globe | Trends | Brand Marketing & Branding | Scoop.it
Sustained exposure to brand messages means people in developed countries are switching off, according to a global study.
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Coca-Cola Rainbow Nation - 20 years of democracy in South Africa

In South Africa, a young democracy that has been dubbed 'The Rainbow Nation', April is Freedom month and 2014 marks the 20th anniversary of this democracy. I...
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How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat

How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat | Brand Marketing & Branding | Scoop.it
Some brands are still trying to figure out how to leverage WeChat. Anyone looking for ideas might check out what Burberry, Pepsi and McDonald's are up to.
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Microsoft to Launch Skype Promo with Victoria Beckham

Microsoft to Launch Skype Promo with Victoria Beckham | Brand Marketing & Branding | Scoop.it
Microsoft has recently announced a new Skype campaign that would be launched together with Victoria Beckham, giving users the option not only to have ...

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Sapeurs - New GUINNESS Advert (2014)

GUINNESS' new ad features the 'society of elegant persons of the Congo' otherwise known as the 'Sapeurs', a group of everyday heroes from Brazzaville, Republ...
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Esprit plans to launch new fashion brand

Esprit plans to launch new fashion brand | Brand Marketing & Branding | Scoop.it
German fashion group Esprit is planning to launch a new fashion brand in the new year.
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The design story of the new Philips shield

The design story of the new Philips shield | Brand Marketing & Branding | Scoop.it
Originally launched in 1938, the updated shield retains the core elements symbolizing Philips. Stars represent sparks of innovation, waves show our digitally...
Sylvain Leroux's insight:

Philips launched its new logo with a new tagline "Innovation and you."
The inventor of the CD (and much more) is back to the innovation game?

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Honest Slogans - What people really think

Honest Slogans - What people really think | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

This blog revisit all bases lines for famous brands, have fun ;-)

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Google ditching 'Google TV' branding, but Android will stay in the living room

Google ditching 'Google TV' branding, but Android will stay in the living room | Brand Marketing & Branding | Scoop.it
Google is reportedly set to shutter the Google TV brand and go a different route, according to sources. As GigaOM recently discovered, many hardware partners have already begun moving away from the...

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Coca-Cola Life: Coke with fewer calories and less sugar to tackle obesity (?)

Coca-Cola Life: Coke with fewer calories and less sugar to tackle obesity (?) | Brand Marketing & Branding | Scoop.it
Critics say the new drink still contains more than four teaspoons of sugar, one quarter of a child's recommended daily intake
Sylvain Leroux's insight:

New version of the iconic Coca-Cola bestselling soft drink.

A move on a healthier way, but the green branding packaging should be misleading consumers as the beverage still contain a hight level of sugar...

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Pinterest Launches First Paid Ads With Kraft, Gap and Others

Pinterest Launches First Paid Ads With Kraft, Gap and Others | Brand Marketing & Branding | Scoop.it
Pinterest is finally going to make some money through the launch of promoted pins, according to sales chief Joanne Bradford.
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Here Is Your First Look at the New Disney Channel Logo

Here Is Your First Look at the New Disney Channel Logo | Brand Marketing & Branding | Scoop.it
The Disney Channel isn't exactly rebranding, but it is changing its logo and its network IDs to reflect a new, less boxy look that is going live on most of its networks tomorrow.
Sylvain Leroux's insight:

Logo refresh.

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Cisco Launches Connected Billboard in San Francisco - Advertising Age

Cisco Launches Connected Billboard in San Francisco - Advertising Age | Brand Marketing & Branding | Scoop.it

Drivers Will Get Messages Based on Speed


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Leroux Sylvain's curator insight, May 14, 2:26 AM
 

Drivers Will Get Messages Based on Speed

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The whole force in small size

#Sharetheforce Abonniere den LEGO® YouTube Kanal: http://youtube.com/LEGO Entdecke die LEGO® Website: http://LEGO.com
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Can you guess these iconic logos when translated into Chinese characters?

Can you guess these iconic logos when translated into Chinese characters? | Brand Marketing & Branding | Scoop.it
Take the Cocoa Cola or Disney logos and you've got a pretty recognizable visual anyone around the world would be able to guess. But what happens when these
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Orange International - The Flower

'The Flower' is the new Pan-African campaign for Valentine's Day. The film tells the story of a beautiful princess who dreams of a legendary flower at the su...
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Nike, partnering with Footaction chain, to debut Jordan Brand stores called Flight 23

Nike, partnering with Footaction chain, to debut Jordan Brand stores called Flight 23 | Brand Marketing & Branding | Scoop.it
Miller reportedly turned down the opportunity to interview for the vacant NBA Players Association presidency; first Jordan Brand store to open in New York City
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European Trademark Office Says Pinterest Doesn’t Own ‘Pinterest’ – Social News Startup Premium Interest Does | TechCrunch

European Trademark Office Says Pinterest Doesn’t Own ‘Pinterest’ – Social News Startup Premium Interest Does | TechCrunch | Brand Marketing & Branding | Scoop.it
Pinterest raised a $225 million round in October 2013 to help fuel its international expansion, but a recent ruling in Europe could prove to be a hiccup in..
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Bacardi Campaign Focuses on Resilience, Rather Than Rum

Bacardi Campaign Focuses on Resilience, Rather Than Rum | Brand Marketing & Branding | Scoop.it
A new advertising campaign chronicles the tumult Bacardi has weathered since it was introduced in Cuba in 1862.
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Internet Explorer 11 - The [ANIME] Trailer!

Microsoft wirbt mit diesem kurzen Anime-Video für den Internet Explorer 11. Der Wandel der Verwandlung der Heldin Inori Aizawa soll auf den Wandel des Browse...
Sylvain Leroux's insight:

Microsoft present the new version of Explorer 11 with a fresh Manga anime that I am sure will help to target a larger and younger audience.

Throught this very dynamic video , it allows  Microsoft to present in a new way the majors functionalities (speed, multiscreen, protection).
... and fighting against "Androïds" to tackle one of its major competitors?      ;)

Well done!

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Brands on Twitter 2013 - Infographic

Brands on Twitter 2013 - Infographic | Brand Marketing & Branding | Scoop.it
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Apple Passes Coca-Cola as Most Valuable Brand

Apple Passes Coca-Cola as Most Valuable Brand | Brand Marketing & Branding | Scoop.it
Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10.
Sylvain Leroux's insight:

Find the full report here: http://ow.ly/pneGr

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