Brand Marketing & Branding
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Estée Lauder Develops a Brand for China

Estée Lauder Develops a Brand for China | Brand Marketing & Branding | Scoop.it
The cosmetics company plans to sell a skin care brand called Osiao that caters to the tastes of consumers in Asia.
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Brand Marketing & Branding | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....

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LA 2024 Unveils Official Logo And Slogan Inviting The World To Follow The Sun

LA 2024 Unveils Official Logo And Slogan Inviting The World To Follow The Sun | Brand Marketing & Branding | Scoop.it

BY LA 2024 | FEB. 16, 2016, 7:03 P.M. (ET) LOS ANGELES - Los Angeles 2024 today unveiled the official logo and slogan for its candidature to bring the Olympic and Paralympic Games back to the United States for the first time in 28 years.

Sylvain Leroux's insight:

The soaring figure of the logo is a symbol of athletes reaching for their dreams, the original Spanish name for Los Angeles "the City of Angels," and the Angeleno spirit of optimism and progress that defines Southern California.

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Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign

Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign | Brand Marketing & Branding | Scoop.it
'Taste the Feeling' is Coke’s new global marketing campaign. See the ads and hear the music here.
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The Siren on Your Starbucks Cup Was Born in 7th-Century Italy

The Siren on Your Starbucks Cup Was Born in 7th-Century Italy | Brand Marketing & Branding | Scoop.it
On a late October morning, the wind howls through the winding streets of ancient Otranto. Whitecaps curl up from a bright blue sea, smashing against the...
Sylvain Leroux's insight:

The particular split-tailed and long-locked mermaid whose descendants populate coffee cups all over the world first appears on the mosaic floor of a cathedral in Pesaro, Italy. This mosaic was created during the Byzantine era, in the 7th century. Five hundred years later, she became a focal part of the mosaic in the Otranto Cathedral.

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7 Best Resources To Make A Logo Design

7 Best Resources To Make A Logo Design | Brand Marketing & Branding | Scoop.it

Below, we have shared 7 useful and excellent resources for creating unique and effective logo designs for your business. Have a look in this collection and be


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Linda Buckmaster's curator insight, October 15, 2015 7:45 AM

Listed below seven useful and excellent resources for creating unique and effective logo designs for your business.  I've recently had a logo designed which I could have achieved with these sites and saved myself £££s!

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New Zealanders Crowdsource Design of Their Country’s Next Flag

New Zealanders Crowdsource Design of Their Country’s Next Flag | Brand Marketing & Branding | Scoop.it
New Zealand citizens are submitting ideas for the Flag Consideration Project, a massive crowdsourcing initiative to replace the current 1902 design
Sylvain Leroux's insight:

A great crowdsourced initiative on a major and daily design element and an interesting video about principles of flag design.

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Heinz® Ketchup to Launch Campaign Asking Fans to Share Their Happiness | Business Wire

Heinz® Ketchup to Launch Campaign Asking Fans to Share Their Happiness | Business Wire | Brand Marketing & Branding | Scoop.it
Heinz Ketchup Fans to Share Their Happiness
Sylvain Leroux's insight:

After Coca-cola, Heinz try to spread happiness.

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Rui Zuzarte's curator insight, February 2, 2015 7:11 AM

Content created by your brand fans :)

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Apple - The Song

With a Mac, iPhone or iPad you have the power to create thoughtful, emotional gifts and memories that transcend time. It could be a movie, a homemade card or...
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David Beckham's Extended HAIG CLUB™ Ad

Haig Club Exclusive - Guy Ritchie’s extended cut of David Beckham in the new Haig Club TV ad. Haig Club will officially launch on October 17th with the relea...
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David Beckham present the new whisky brand Haig Club.

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Clear Channel Rebrands Itself as iHeartMedia

Clear Channel Rebrands Itself as iHeartMedia | Brand Marketing & Branding | Scoop.it
Clear Channel has a new name for the digital age: iHeartMedia, reports The New York Times. The rebranding effort is inspired by the media company’s iHeartRadio online listening network.
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This is UGG From UGG Australia - new global campaign

We realize the smallest moments are actually our biggest. These are UGG moments. The moments that make us who we are. It introduces us to what matters. This ...
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Ugg's first global brand campaign.

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Coca-Cola Life: Coke with fewer calories and less sugar to tackle obesity (?)

Coca-Cola Life: Coke with fewer calories and less sugar to tackle obesity (?) | Brand Marketing & Branding | Scoop.it
Critics say the new drink still contains more than four teaspoons of sugar, one quarter of a child's recommended daily intake
Sylvain Leroux's insight:

New version of the iconic Coca-Cola bestselling soft drink.

A move on a healthier way, but the green branding packaging should be misleading consumers as the beverage still contain a hight level of sugar...

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Netflix unveils new app logo to add branding 'pizzazz'

Netflix unveils new app logo to add branding 'pizzazz' | Brand Marketing & Branding | Scoop.it
Netflix added a new logo to its branding profile for social media accounts and mobile app. It's made up of a simple red "N" on a black background.
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Milan Fashion Week: GucciGhost Brings Gucci to Generation Snapchat

Milan Fashion Week: GucciGhost Brings Gucci to Generation Snapchat | Brand Marketing & Branding | Scoop.it
Gucci creative director Alessandro Michele collaborates with NYC artist GucciGhost (aka Trevor Andrew) to blow up its GG logo for restless digital natives
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Paris 2024 Olympic bid slogan, Eiffel Tower venue renderings unveiled

Paris 2024 Olympic bid slogan, Eiffel Tower venue renderings unveiled | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

The slogan is “La force d’un rêve,” or “The strength of a dream.”

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Rescooped by Sylvain Leroux from Inside Google
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Google X has a new logo and name

Google X has a new logo and name | Brand Marketing & Branding | Scoop.it
Alphabet has renamed its secretive, futuristic lab and given it a new logo.

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The Brands In Spectre — 007 Product Placement in James Bond's 24th Film

The Brands In Spectre — 007 Product Placement in James Bond's 24th Film | Brand Marketing & Branding | Scoop.it
James Bond's latest outing dominates the box office its opening weekend — along with the cast of brands along for the ride
Sylvain Leroux's insight:

A complete list of the brands that are visible (or audible) in Spectre, the second-most expensive movie of all time, which dominated the box office its opening weekend with $73 million in ticket sales, the second-highest for a Bond movie opening.

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Refreshing: Verizon unveils new logo

Refreshing: Verizon unveils new logo | Brand Marketing & Branding | Scoop.it
Google isn't the only brand to revamp its visual identity this week.
Sylvain Leroux's insight:

Meant to be flexible, "It isn't intended to be clever or flashy"

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New York will start the year with a Ralph Lauren dining experience

New York will start the year with a Ralph Lauren dining experience | Brand Marketing & Branding | Scoop.it
The Polo Bar will not be a strictly formal restaurant for diners but the waiters and waitresses will be looking smart dressed in custom Ralph Lauren grey flannel trousers, leather wingtips and silk ties.
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Tesla Tops List of Brands with the Most Cultural Traction

Tesla Tops List of Brands with the Most Cultural Traction | Brand Marketing & Branding | Scoop.it
Electric car maker Tesla is the brand that's gained the most cultural traction this year, according to a new study by strategic marketing firm Added Value.
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#ClearAPlate and We'll Donate

In the UK today, 11,500 tonnes of food will be thrown away, yet one in five families will struggle to put food on the table. We have already provided two mil...
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Unilever launches #ClearaPlate campaign with Oxfam UK

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Sugar Buildings - Brita

Drinking one soda a day may not seem like much, but this simple choice can add up. In fact, over an average lifetime, drinking just one regular soda a day is...
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Americans drink over 13 gallons of sugary beverages every year. Interesting to see what it looks like. New Brita campaign.

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Ethiopia Seeks to Brand, Trademark Signature Coffee at Tadias Magazine

Ethiopia Seeks to Brand, Trademark Signature Coffee at Tadias Magazine | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

Ethiopia, Africa's largest coffee grower, is set to continue talks with global buyers in hopes of branding and trademarking its world-renowned coffee and boosting national revenue.

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Airbnb introduces the Bélo: the story of a symbol of belonging

At Airbnb, we imagine a world where you can belong anywhere. Introducing the Bélo. See more at http://blog.airbnb.com/belong-anywhere/
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Belong, connect and share.

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Lego Versions of Famous Artworks Are So Great, They're Now Official Ads

Lego Versions of Famous Artworks Are So Great, They're Now Official Ads | Brand Marketing & Branding | Scoop.it
When most great spec projects make the rounds among the Internet's creative community, it's assumed the work will never see the light of day. Here's a notable, wonderful exception. Late last year, Italian designer Marco Sodano received global praise for his creative pixelation of famous paintings remade with Legos.
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