![Des publicités qui vous parlent: le futur de la publicité mobile? | Brand Marketing & Branding [fr] | Scoop.it](http://img.scoop.it/4L2v8FKt6juTQbp8agWJSjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
La reconnaissance vocale change déjà la manière dont on interagit avec nos téléphones mobiles. Appliquée à la publicité, cette technologie permet aux marques de dialogue avec leurs consommateurs, juste à la voix.
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![Brand Marketing & Branding [fr]](http://img.scoop.it/endkPFB2jKoZ1QROQiD0uTOrb-0-DHNRO-lSHKMqR1o=)
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Stratégie de #marque, marque & #digital, #publicités,... (Discover also Brand Marketing & Branding in En)
Curated by
Sylvain Leroux
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Apr 29
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Feb 15, 2011
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![Apple demeure la marque la plus puissante au monde | Brand Marketing & Branding [fr] | Scoop.it](http://img.scoop.it/GX4MdlX8o2IYL3c1b25Kvjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Classement du top 100 des plus grandes marques mondiales : Apple, IBM, Google, McDonald’s, Microsoft, Hermés, Louis Vuitton... Delete the scoop?
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![Coca-Cola toujours à la tête du classement Interbrand des marques mondiales les plus valorisées | Brand Marketing & Branding [fr] | Scoop.it](http://img.scoop.it/aAYhKTW724hxs0wXJIK7Szl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Apple rafle la seconde place à IBM, Google dépasse Microsoft et Facebook entre dans le Top 100. Delete the scoop?
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Vers un dialogue en language naturel entre marques et consommateurs ? Il va falloir (re)penser votre identité sonore.