![Comment répondre au bad buzz sur facebook : le cas Bodyform | Brand Marketing & Branding [fr] | Scoop.it](http://img.scoop.it/X-LJRAuXSDypwpPu6Wt1Tzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Si de nombreuses marques ont souffert de bad buzz sur internet, voici peut-être le meilleur exemple d'un excellent retour à l'envoyeur. Il est signé Bodyform et ne manque pas d'humour.
Drôle non ?
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![Brand Marketing & Branding [fr]](http://img.scoop.it/y0jlCKr8xjYbVcBVDI0DXTOrb-0-DHNRO-lSHKMqR1o=)
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Stratégie de #marque, marque & #digital, #publicités,... (Discover also Brand Marketing & Branding in En)
Curated by
Sylvain Leroux
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Updated
May 22
Created
Feb 15, 2011
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Scooped by Sylvain Leroux onto Brand Marketing & Branding [fr] |
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![Autolib' a un mois pour changer de nom | Brand Marketing & Branding [fr] | Scoop.it](http://img.scoop.it/4X9uft7WISj43Sc-hM0uCTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Comme le souhaitait Europcar, qui revendique la paternité de la marque, la cour d'appel de Paris a annulé un jugement du tribunal de grande instance qui autorisait la capitale à faire usage de ce nom. Delete the scoop?
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