![Le cloud-branding, nouveau modèle de gestion des marques | Brand Marketing & Branding [fr] | Scoop.it](http://img.scoop.it/prKx23MRw0LI6xbNYCclDDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
On ne dit plus “consommateur” mais “individu-consommateur”, on ne dit plus “cibles” mais “parties prenantes”, on ne dit plus “message” mais “scenario”...
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![Brand Marketing & Branding [fr]](http://img.scoop.it/endkPFB2jKoZ1QROQiD0uTOrb-0-DHNRO-lSHKMqR1o=)
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Stratégie de #marque, marque & #digital, #publicités,... (Discover also Brand Marketing & Branding in En)
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Sylvain Leroux
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Feb 15, 2011
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Scooped by Sylvain Leroux onto Brand Marketing & Branding [fr] |
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![Transmedia content & storytelling [Fr]](http://img.scoop.it/e3-KVS_pemc4xhXTaSs8v-y7_ZqweuUDvdarVjaIR5c= "Transmedia content & storytelling [Fr]")
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![Objets connectés : 7 marques digitalisent leurs produits | Brand Marketing & Branding [fr] | Scoop.it](http://img.scoop.it/ux8isnyLjDu-_SlTks2JmTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Alors que le LeWeb se consacre cette année aux objets connectés, 7 exemples de marques qui ont choisi d'intégrer le digital au coeur même de leurs produits... Delete the scoop?
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![Le Transmédia investit le secteur culturel et entre dans les musées | Brand Marketing & Branding [fr] | Scoop.it](http://img.scoop.it/nrAqY34MzT40qA4SnRA6gTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
L’approche Transmédia n’est pas réservée à un secteur d’activité en particulier comme le cinéma, les jeux vidéo ou la télévision, même si ces secteurs contribuent largement à son développement. Delete the scoop?
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