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On ne dit plus “consommateur” mais “individu-consommateur”, on ne dit plus “cibles” mais “parties prenantes”, on ne dit plus “message” mais “scenario”...
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![Brand Marketing & Branding [fr]](http://img.scoop.it/endkPFB2jKoZ1QROQiD0uTOrb-0-DHNRO-lSHKMqR1o=)
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Stratégie de #marque, marque & #digital, #publicités,... (Discover also Brand Marketing & Branding in En)
Curated by
Sylvain Leroux
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Apr 29
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Feb 15, 2011
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Scooped by Sylvain Leroux onto Brand Marketing & Branding [fr] |
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