![Le cloud-branding, nouveau modèle de gestion des marques | Brand Marketing & Branding [fr] | Scoop.it](http://img.scoop.it/prKx23MRw0LI6xbNYCclDDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
On ne dit plus “consommateur” mais “individu-consommateur”, on ne dit plus “cibles” mais “parties prenantes”, on ne dit plus “message” mais “scenario”...
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![Brand Marketing & Branding [fr]](http://img.scoop.it/y0jlCKr8xjYbVcBVDI0DXTOrb-0-DHNRO-lSHKMqR1o=)
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Stratégie de #marque, marque & #digital, #publicités,... (Discover also Brand Marketing & Branding in En)
Curated by
Sylvain Leroux
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May 22
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Feb 15, 2011
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Scooped by Sylvain Leroux onto Brand Marketing & Branding [fr] |
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![Transmedia content & storytelling [Fr]](http://img.scoop.it/e3-KVS_pemc4xhXTaSs8v-y7_ZqweuUDvdarVjaIR5c= "Transmedia content & storytelling [Fr]")
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![Le Noël des marques | Brand Marketing & Branding [fr] | Scoop.it](http://img.scoop.it/jjXXguwy7SW9eJgm7i9E8Dl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Référence à la féerie de Noel ou simple hommage à leurs produits phares, les marques de luxe redoublent d’efforts pour nous faire rêver à l’approche des fêtes.
Sylvain Leroux's insight:
Découvrez les campagnes des grandes marques de luxe pour les fêtes de Noël.
Je vous souhaite d'excellentes fêtes à toutes et à tous ! Delete the scoop?
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