Judging by the traffic trends on this blog, it seems the only thing more enjoyable than a brilliant, uplifting, inspirational marketing success is a horrible, embarrassing, cringe-worthy marketing blunder—otherwise known as the big brand fail.
Coca-Cola’s Best Campaigns in 2012, Heineken Celebrates 140th Anniversary With a New Bottle Design Challenge, Australia Debrands Cigarette Packaging, Makes Disturbing Visuals Mandatory, Remember this December by “Riding” a Hyundai in the Middle of...
On January 15 of the following year, luxury auto manufacturers, Aston Martin will celebrate their 100th anniversary. In that cause, they have decided to create a centenary logo, which will represent their development in years that passed.
Because of this, social media has irrevocably shifted the role of customer service from an easily outsourced, back-office function to one of an organization's most important tactical assets. ~Oliver Blanchard, Author of Social Media ROI.
The Online SellerBe Consistent in Your Branding StrategiesThe Online SellerYour business brand is your calling card. It embodies your hard-earned business credentials, and it engages your customers, old and new.
The most common buzzword on the lips of marketers right now is content marketing. Like all good buzzwords, this term implies a powerful new approach for consumer engagement, but its exact meaning—and more importantly its application—can sometimes be elusive. “Content marketing is the art of communicating with customers and the target audience without selling,”
Via Sylvain Leroux
Building brand identity is key for business in todays’ thriving market. Trends come and fade away, products emerge some of them and they last for decades but many sparks away instantaneously. What important is brand identity.
For the launch of ABSOLUT Art-Stream, a part of the ABSOLUT Blank campaign at MADE in Berlin, Parisian artist Yué Wu has created an enthralling animation and installation using 60 hand painted ABSOLUT vodka bottles...
Although this represents a huge shift in marketing until May 13, 1931, the Procter & Gamble, Neil McElroy proposed the modern concept of “branding”. Through an internal memo, proposed a new business strategy called “brand management” ...
Via Kevin Dugan
Liz Crawford Joins the firm as Vice President of Strategy and Insight.Norwalk, CN (PRWEB) November 30, 2012 Marketing Drive, an integrated promotion, digital and shopper marketing agency, announced today that Liz Crawford has joined the firm as...
If you haven't built Instagram into your marketing campaign then now is the time to consider it. What is it? For those who haven't yet tried it: It's a ... It's a marketing basic but very easy to just post images that the brand manager likes.
Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.