Brand Management Now
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Brand Management Now
Brand Management Now
"A successful person is the one who can lay a firm foundation with the bricks that others throw at him."
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The 20 Biggest Brand Fails of 2012

The 20 Biggest Brand Fails of 2012 | Brand Management Now | Scoop.it
Judging by the traffic trends on this blog, it seems the only thing more enjoyable than a brilliant, uplifting, inspirational marketing success is a horrible, embarrassing, cringe-worthy marketing blunder—otherwise known as the big brand fail.
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Your Content Marketing Strategy for 2013

Your Content Marketing Strategy for 2013 | Brand Management Now | Scoop.it
Now is the time to get your websites and blogs in order for the New Year. Develop your content marketing strategy with these tips.
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Weekly Recap: Coca-Cola, Heineken, Prada… « Branding Magazine

Weekly Recap: Coca-Cola, Heineken, Prada… « Branding Magazine | Brand Management Now | Scoop.it
Coca-Cola’s Best Campaigns in 2012, Heineken Celebrates 140th Anniversary With a New Bottle Design Challenge, Australia Debrands Cigarette Packaging, Makes Disturbing Visuals Mandatory, Remember this December by “Riding” a Hyundai in the Middle of...
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Aston Martin Marks Its 100th Anniversary With a New Logo « Branding Magazine

Aston Martin Marks Its 100th Anniversary With a New Logo « Branding Magazine | Brand Management Now | Scoop.it
On January 15 of the following year, luxury auto manufacturers, Aston Martin will celebrate their 100th anniversary. In that cause, they have decided to create a centenary logo, which will represent their development in years that passed.
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The 4 Components of Successful Brand Building « Branding Magazine

The 4 Components of Successful Brand Building « Branding Magazine | Brand Management Now | Scoop.it
It’s always interesting to see how a brand comes together and what contributes to its success.
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Your Brand Is Under Attack - Resonate Social Media

Your Brand Is Under Attack - Resonate Social Media | Brand Management Now | Scoop.it
Because of this, social media has irrevocably shifted the role of customer service from an easily outsourced, back-office function to one of an organization's most important tactical assets. ~Oliver Blanchard, Author of Social Media ROI.

Via The Social Wise
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2 Simple Keys to Define Your Brand

2 Simple Keys to Define Your Brand | Brand Management Now | Scoop.it
What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it. (2 Simple Keys to Define Your Brand: What does your brand stand for?

Via Rebecca Downing
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Be Consistent in Your Branding Strategies - The Online Seller

Be Consistent in Your Branding Strategies - The Online Seller | Brand Management Now | Scoop.it
The Online SellerBe Consistent in Your Branding StrategiesThe Online SellerYour business brand is your calling card. It embodies your hard-earned business credentials, and it engages your customers, old and new.

Via Rebecca Downing
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What Does The Color Of Your Brand Say About Your Business?

What Does The Color Of Your Brand Say About Your Business? | Brand Management Now | Scoop.it
I found this infographic from Marketo rather interesting.  It isn't just for brands, but any materials you put together for presentation to the public.

Via Rebecca Downing
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Russ Merz, Ph.D.'s curator insight, December 30, 2012 5:26 PM

The psychology of color is a phenomenon that is important to brand comunication. This infographic does a good job of illustrating some aspects of this branding element. However, there are major variations cross-culturally in how color is perceived and interpreted that are not illustrated here.

Russ Merz, Ph.D.'s comment, December 30, 2012 5:49 PM
Also see this more recent article: http://www.businessinsider.com/branding-and-the-psychology-of-color-2012-12?op=1
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Social Media is for Branding, not Selling - Business 2 Community

Social Media is for Branding, not Selling - Business 2 Community | Brand Management Now | Scoop.it
Business 2 CommunitySocial Media is for Branding, not SellingBusiness 2 CommunitySocial Media Marketing, more often than not, is a massive failure for businesses.
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Reputation Management: How to Make Bad News about Your Brand Vanish Off the Face of the Internet | Social Media Today

Reputation Management: How to Make Bad News about Your Brand Vanish Off the Face of the Internet | Social Media Today | Brand Management Now | Scoop.it
Image We live in the times of extreme transparency and unprecedented abundance of communication media.
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Are You Building A Culture Of Content?? | Networking Exchange Blog

Are You Building A Culture Of Content?? | Networking Exchange Blog | Brand Management Now | Scoop.it
The most common buzzword on the lips of marketers right now is content marketing. Like all good buzzwords, this term implies a powerful new approach for consumer engagement, but its exact meaning—and more importantly its application—can sometimes be elusive.
“Content marketing is the art of communicating with customers and the target audience without selling,”
Via Sylvain Leroux
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Why Colors are Important for Brands | Social Media Today

Why Colors are Important for Brands | Social Media Today | Brand Management Now | Scoop.it
Building brand identity is key for business in todays’ thriving market. Trends come and fade away, products emerge some of them and they last for decades but many sparks away instantaneously. What important is brand identity.
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60 Hand Painted ABSOLUT Vodka Bottles for Opening of ABSOLUT Art-Stream « Branding Magazine

60 Hand Painted ABSOLUT Vodka Bottles for Opening of ABSOLUT Art-Stream « Branding Magazine | Brand Management Now | Scoop.it
For the launch of ABSOLUT Art-Stream, a part of the ABSOLUT Blank campaign at MADE in Berlin, Parisian artist Yué Wu has created an enthralling animation and installation using 60 hand painted ABSOLUT vodka bottles...
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2013: The Year Branding Marries Content? « Branding Magazine

2013: The Year Branding Marries Content? « Branding Magazine | Brand Management Now | Scoop.it
Content marketing has been around for over 100 years, ever since The John Deere company introduced The Furrow, a custom-published magazine designed to help farmers (and John Deere) be more successful.
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What is Branding Advertising

Although this represents a huge shift in marketing until May 13, 1931, the Procter & Gamble, Neil McElroy proposed the modern concept of “branding”. Through an internal memo, proposed a new business strategy called “brand management” ...
Via Kevin Dugan
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Marketing Drive Hires Brand Management Thought Leader

Marketing Drive Hires Brand Management Thought Leader | Brand Management Now | Scoop.it
Liz Crawford Joins the firm as Vice President of Strategy and Insight.Norwalk, CN (PRWEB) November 30, 2012 Marketing Drive, an integrated promotion, digital and shopper marketing agency, announced today that Liz Crawford has joined the firm as...

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Instagram - Branding Magazine

Instagram - Branding Magazine | Brand Management Now | Scoop.it
If you haven't built Instagram into your marketing campaign then now is the time to consider it. What is it? For those who haven't yet tried it: It's a ... It's a marketing basic but very easy to just post images that the brand manager likes.

Via Rebecca Downing
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What Does Your Social Brand Say About You Online? - Small Business Trends

What Does Your Social Brand Say About You Online? - Small Business Trends | Brand Management Now | Scoop.it

Via Rebecca Downing
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Content Strategy | Brand Development | Organic SEO

Content Strategy | Brand Development | Organic SEO | Brand Management Now | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/


Via Level343
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Jason Muldrow's curator insight, September 14, 11:06 PM

True organic SEO takes time but is so worth it in the long run. This site gives you a free scan and report card on how your site stacks up to a competitor of your choice. Very useful. Cheers!  http://www.profitnowsolutions.net/free-seo-report/

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Technology Innovation is the Key to Brand Management ...

Technology Innovation is the Key to Brand Management ... | Brand Management Now | Scoop.it
The technological innovation is the key for Hongxing river gravel sand making machine to win the market competition. Since the.
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Twitter names top UK brand campaigns of 2012 - Brand Republic News

Twitter names top UK brand campaigns of 2012 - Brand Republic News | Brand Management Now | Scoop.it
EE‘s 4G launch campaign has been named by Twitter UK as the best use of promoted products on the platform in the past 12 months, followed by campaigns from Starbucks and Puma.
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