How do people feel about brands using content marketing and creating a narrative to help sell their brand? Do you think it makes them appear more human? Is it something consumers are likely to follow in our fast passed ‘on the go’ world? What kind of brands does this type of marketing suit?
I personally like narrative marketing and I think it brings personality to a brand, if done wrong it can become annoying but if done right I think it can cause customers to think about the brand in a different light and help widen their customer base and enhance their customer relationships.
"Brands are psychology and science brought together as a promise mark as opposed to a trademark" I love this statement and think it encompasses the importance of a strong brand. A strong brand creates an intangible asset for a company that has the power to drive the market price well above the total of tangible assets a company may have. This is a huge factor for owners and marketers to consider to ensure that they establish and maintain a strong brand. The scarcity of brand names is another important factor to consider and makes having an established well known brand name even more important.
Econsultancy (blog) There's No Such Thing As A 'Digital Marketing Strategy' Anymore Business Insider Not long ago, digital marketing was viewed as a discrete, independent element of a company's brand management strategy.
I feel that this has been a long time coming and that digital, mobile and traditional marketing all need to be interwoven in order to build an effective and consistent marketing strategy. The reality is that most things are digital these days and that most people have smart phones. They buy these devices t make their lives easier and to interact easier with people and products. If companies want to stay in the loop with their customers they need to follow the digital and mobile trends and incorporate that into their overall marketing strategy.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.