The article has listed many beneficial of strong brand image; it is not hard to understand that how brand management is important to organization. For my own consumer behaviour, I will start with the brand that I trust and have good reputation. Strong brand can provide consumer loyalty and competitive advantage when enter into new market segment or new product, as a result increase organization market share and increase organization profit.
However, this is not only important when communicating your brand messages to your consumers, but also when it comes to dealing with other businesses too. Another of my involvements, with a client looking to raise money, ...
Today business environment is high competition, many company offer the same product and service, in order to make you different form other brand, company should understand the consumer actual need and want, provide an experience that they really want rather than what service you can provide. Also a good brand logo helps you get the first impression last longer and get more attention such as apple have an apple as they logo.
Brand Management - More than ever before, brands today are shaped by customer experiences—including those online. Create positive digital experiences with these four tips that'll help you effectively build and manage your brand ...
At present, most consumers toward used digital channel as they communication channel, marketer should awareness of building a digital communication to management their brand, this article point out 4 key elements to building and managing a brand online, marketer should identify the main social network that consumer use and provide useful and meaningful values information.
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