Brand Management
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The Importance of Branding - Brand Management : BrandUniq

The Importance of Branding - Brand Management : BrandUniq | Brand Management |

Via Brittany R Taylor
TSZ HA FUNG's insight:

The article has listed many beneficial of strong brand image; it is not hard to understand that how brand management is important to organization. For my own consumer behaviour, I will start with the brand that I trust and have good reputation. Strong brand can provide consumer loyalty and competitive advantage when enter into new market segment or new product, as a result increase organization market share and increase organization profit.

Jessie Shi's comment, August 22, 2013 5:54 AM
Catrina Yang: Company should pay a lot of attention on brand building because brand is a symbol of company's product and service. I agree with you about the benefits you talk about if the company have a strong brand. A strong brand can increase company's market value and consumer's trust.
Matilda Alisi's comment, August 22, 2013 6:31 PM
Catrina Yang: there sure is alot of benefits of brand building and this article does a good job of explaining each advantage and its importance in order to create a strong brand.
Yunqi Zeng's comment, August 22, 2013 11:24 PM
as Fung said, brand is not an identification but it provides the consumer loyalty and competitive advantages. Brand management is getting more and more useful and important today.
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The Importance of Communicating Your Brand Message | Branding ...

The Importance of Communicating Your Brand Message | Branding ... | Brand Management |
However, this is not only important when communicating your brand messages to your consumers, but also when it comes to dealing with other businesses too. Another of my involvements, with a client looking to raise money, ...



Via Kate Corkery, David Blomfield
TSZ HA FUNG's insight:

Today business environment is high competition, many company offer the same product and service, in order to make you different form other brand, company should understand the consumer actual need and want, provide an experience that they really want rather than what service you can provide. Also a good brand logo helps you get the first impression last longer and get more attention such as apple have an apple as they logo.

Klaudia Lewis's comment, August 22, 2013 3:42 AM
This article draws upon the idea of how important it is to provide customers with an experience rather than just a service or way to purchasing a product. I truly believe businesses can benefit by creating the right experience for their target market. If a customer has a positive experience or generates positive feelings towards a business or service is if they are more likely to leave satisfied. This can lead to word of mouth recommendations which can create a higher following.
Yunqi Zeng's comment, August 22, 2013 11:25 PM
The brand management creates loyalty and it builds the strong consumers' trust with the companies which will be a long term relationship.
Sophie Portet's curator insight, October 7, 2014 7:27 PM

Integrated marketing communication and assuring your brand message is being conveyed effectively.

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Brand Management - How Digital Customer Behavior Is Changing Brand Management : MarketingProfs Article

Brand Management - How Digital Customer Behavior Is Changing Brand Management : MarketingProfs Article | Brand Management |
Brand Management - More than ever before, brands today are shaped by customer experiences—including those online. Create positive digital experiences with these four tips that'll help you effectively build and manage your brand ...

Via Fred Zimny
TSZ HA FUNG's insight:

At present, most consumers toward used digital channel as they communication channel, marketer should awareness of building a digital communication to management their brand, this article point out 4 key elements to building and managing a brand online, marketer should identify the main social network that consumer use and provide useful and meaningful values information.

Hendy Han's comment, August 15, 2013 5:47 AM
This article is good because it talks about contemporary type of customer and the high influence of technology, especially internet. Customers nowadays, especially, are seeking for innovation that are invented by companies and marketers that are able to catch their attention.
Alexandra Sinclair's comment, August 21, 2013 6:46 PM
Jae Woo, I like how you have summarised the key points of this article...interesting what you've said about the digital journey - that brands must now compete not only with regard to their products but also in providing an experience for consumers - by being entertaining or providing a "story" for consumers to engage with.
Yunqi Zeng's comment, August 22, 2013 11:28 PM
Now days most of the people living in a digital era, which we use the internet and social net woks very often, I agree with Fung that we need to find out the main social networks to provide better information and communicate with consumers.