When a business reaches a certain level of exposure, a key way to take the business to the next level is through effective branding. While most businesses understand the importance of brand recogni...
Penei Wilson's insight:
I found this article very interesting. Basically it promotes the importance of incorporating a powerful and relevant story into a brand. I agree that stories increase Loyalty but only if they are positive stories because no-one wants to hear how McDonalds made headlines because a customer found a bug in their burger. The article goes on to say that good stories are spread which is true because they are memorable and everyone loves a good story. Every brand has a story the key is to find a story that is genuine, easily shared through social media and that says what the business wants it to say about its brand. Stories give consumers something to relate to, and definitely helps build brand image because they capture the minds, hearts and emotions of people. They are a good marketing and connection tool.
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