brand management
28 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Mariza Arvaniti
Scoop.it!

Looking back at brand management in 2013

Looking back at brand management in 2013 | brand management | Scoop.it
As the year draws to a close, I thought it would be fun to look back at my predictions for brand management in 2013.
more...
No comment yet.
Scooped by Mariza Arvaniti
Scoop.it!

Logo Design | Social Media Today

Logo Design | Social Media Today | brand management | Scoop.it
The infographic shows how some of the World's most iconic logos began and have developed over the years into the recognisable brands we know today.
more...
No comment yet.
Scooped by Mariza Arvaniti
Scoop.it!

Target: 40M card accounts may be breached - Boston.com

Target: 40M card accounts may be breached - Boston.com | brand management | Scoop.it
Target is grappling with a data security nightmare that threatens to drive off holiday shoppers during the company's busiest time of year.
more...
No comment yet.
Scooped by Mariza Arvaniti
Scoop.it!

American Airlines to Let Employees Pick its Paint Job - Condé Nast Traveler

American Airlines to Let Employees Pick its Paint Job - Condé Nast Traveler | brand management | Scoop.it
American Airlines to Let Employees Pick its Paint Job Condé Nast Traveler It's not something we would have seen at American before now: American's previous management created entirely new branding in January, just before the merger with US Airways...
more...
No comment yet.
Rescooped by Mariza Arvaniti from BRANDING
Scoop.it!

The Importance of Branding - Brand Management : BrandUniq

The Importance of Branding - Brand Management : BrandUniq | brand management | Scoop.it

Via Brittany R Taylor, Catrina Yang, zzz
more...
Matilda Alisi's comment, August 22, 2013 6:31 PM
Catrina Yang: there sure is alot of benefits of brand building and this article does a good job of explaining each advantage and its importance in order to create a strong brand.
TSZ HA FUNG's curator insight, August 22, 2013 9:37 PM

The article has listed many beneficial of strong brand image; it is not hard to understand that how brand management is important to organization. For my own consumer behaviour, I will start with the brand that I trust and have good reputation. Strong brand can provide consumer loyalty and competitive advantage when enter into new market segment or new product, as a result increase organization market share and increase organization profit.

Yunqi Zeng's comment, August 22, 2013 11:24 PM
as Fung said, brand is not an identification but it provides the consumer loyalty and competitive advantages. Brand management is getting more and more useful and important today.
Scooped by Mariza Arvaniti
Scoop.it!

Branding in a Competitive Marketplace

Branding in a Competitive Marketplace | brand management | Scoop.it
A SAGE Publications book: Branding in a Competitive MarketplaceRajat K Baisya. (Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand.
more...
No comment yet.
Scooped by Mariza Arvaniti
Scoop.it!

Why Online Brand Management Matters (Even Offline) - Fox Business

Why Online Brand Management Matters (Even Offline) - Fox Business | brand management | Scoop.it
Why Online Brand Management Matters (Even Offline) Fox Business "Too few business owners take an integrated approach to brand management, making sure the branding campaign is seamless across all platforms and that there are links between digital...
more...
No comment yet.
Scooped by Mariza Arvaniti
Scoop.it!

Best Defense military culture columnist - Foreign Policy (blog)

Best Defense military culture columnist - Foreign Policy (blog) | brand management | Scoop.it
Foreign Policy (blog) Best Defense military culture columnist Foreign Policy (blog) The website for their branding and licensing office specifically tells interested parties that they have maxed out the number of license holders for shirts, hats,...
more...
No comment yet.
Scooped by Mariza Arvaniti
Scoop.it!

1-800-Flowers.com: A Growing Brand At A Discounted Valuation - Seeking Alpha

1-800-Flowers.com: A Growing Brand At A Discounted Valuation - Seeking Alpha | brand management | Scoop.it
1-800-Flowers.com: A Growing Brand At A Discounted Valuation Seeking Alpha The company's Popcorn Factory brand pops premium popcorn and specialty snack products, while Fannie May Confections Brands manufactures premium chocolate and candy under the...
more...
No comment yet.
Scooped by Mariza Arvaniti
Scoop.it!

7 Must-Know Keywords in Services Marketing - Business 2 Community

7 Must-Know Keywords in Services Marketing - Business 2 Community | brand management | Scoop.it
more...
No comment yet.
Rescooped by Mariza Arvaniti from Brand Marketing & Branding
Scoop.it!

Converse Turns City Graffiti Into Brand Advertising With Help From Street Artists

Converse Turns City Graffiti Into Brand Advertising With Help From Street Artists | brand management | Scoop.it
The ‘Wall to Wall’ series, which recently hit Portland, hires artists to transform a wall with original art.

Via Sylvain Leroux
more...
No comment yet.
Rescooped by Mariza Arvaniti from Brand Marketing & Branding
Scoop.it!

Google Business Brand New Baby


Via Leroux Sylvain, Sylvain Leroux
more...
Leroux Sylvain's curator insight, March 7, 2013 11:23 AM

Google's new Ad is one more time so great! Lots of emotion showcasing smoothly its products (maps, Chat and Google Plus).
Nice job!

E-Strands Ltd's curator insight, March 11, 2013 8:40 AM

Google's bag of tricks.

Rescooped by Mariza Arvaniti from Brand Marketing & Branding
Scoop.it!

Chrysler cites Nike, Starbucks in strategy to personalize brand

Chrysler cites Nike, Starbucks in strategy to personalize brand | brand management | Scoop.it
The Chrysler brand competes against other auto brands like Ford and Chevrolet. But Saad Chehab, president and CEO of Chrysler, has a few other business comparisons.

Via Sylvain Leroux
more...
Luna Phan's curator insight, April 9, 2013 9:22 AM

By differentiating its product with other Benchmark's, Chryler had built it brand as an luxury product with limited edition and own designed in request. Customer's ownership can be fulfilled by adding some more personal details to the car. This may higher customer's satisfation as well as the brand value.  

Ilona Hussain's comment, April 9, 2013 10:25 PM
I found it very interesting how Saad Chehab decided to use the same concept as Starbucks of personalizing products. After reading the first part of the article I was unsure as to how he would go about implementing this concept; it would be very difficult (as well as expensive) to create a car which was tailored to an individual consumers personal taste. However the way Chehab implemented the new company strategy I believe was very successful. Attracting the attention of a worldwide artist like 50cent would definitely be good PR for the company especially when the music video the car features in has already been viewed 35 million time
Shiv Batta's comment, April 10, 2013 12:44 AM
Interesting. Some companies strive to create the largest target market possible, while others establish smaller segments of the market they wish to aim their product at. So in this case Chysler, which just has 3 models of cars, is attempting to become more personable. In order to be successful at indiviualising their cars, I would think that the company must be able to collect information on the individual being marketed to.
Scooped by Mariza Arvaniti
Scoop.it!

How To Create A Brand With Values

How To Create A Brand With Values | brand management | Scoop.it
Some brands are born good other brands need to have goodness thrust upon them. How can companies tell the right stories to make them more values...
more...
No comment yet.
Scooped by Mariza Arvaniti
Scoop.it!

Most Trusted Brands 2013: List of Top 100

Most Trusted Brands 2013: List of Top 100 | brand management | Scoop.it
doweshowbellyad=0; 2013 is turning out to be full of surprises. And there are echoes of that even in Most Trusted Brands 2013. Between unexpected climbers and widely anticipated slips, India's...
more...
No comment yet.
Rescooped by Mariza Arvaniti from anythinghr solution
Scoop.it!

Online Branding Service And Brand management Service in Ahmedabad

Online Branding Service And Brand management Service in Ahmedabad | brand management | Scoop.it

Online Branding Is The Biggest Advantage of Positioning Websites in web wide world. Make Our Online Branding Services And That Will Help You To Enhance your Business.

 

 


Via anythinghr
more...
anythinghr's curator insight, September 21, 2013 5:53 AM
Online Branding Is The Biggest Advantage of Positioning Websites in web wide world. Make Our Online Branding Services And That Will Help You To Enhance your Business.
Scooped by Mariza Arvaniti
Scoop.it!

Brand Management - Most Valuable Global Brands: Apple, Google ...

Brand Management - Most Valuable Global Brands: Apple, Google ... | brand management | Scoop.it
Brand Management - For the first time in the history of Interbrand's 100 Best Global Brands report, there is a new No. 1 brand: Apple.
more...
No comment yet.
Scooped by Mariza Arvaniti
Scoop.it!

A Brand Culture Approach to Chinese Branding in the Global ...

A Brand Culture Approach to Chinese Branding in the Global ... | brand management | Scoop.it
In this way, a cultural analysis of brand development draws attention to emerging new knowledge around the co creation and circulation of brands and cultures, highlighting gaps in previous approaches.
more...
No comment yet.
Scooped by Mariza Arvaniti
Scoop.it!

Managing multiple brands - Bizcommunity.com

Managing multiple brands - Bizcommunity.com | brand management | Scoop.it
Managing multiple brands
Bizcommunity.com
For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc.
more...
No comment yet.
Scooped by Mariza Arvaniti
Scoop.it!

'Masarra' to be brand identity of rural women's products - Times of Oman

'Masarra' to be brand identity of rural women's products - Times of Oman | brand management | Scoop.it
'Masarra' to be brand identity of rural women's products Times of Oman Muscat: The Ministry of Agriculture and Fisheries, in partnership with Omran, the country's leading tourism development, investment and hospitality asset management company,...
more...
No comment yet.
Scooped by Mariza Arvaniti
Scoop.it!

Importance of branding divides private bankers - Asian Investor (subscription)

Importance of branding divides private bankers Asian Investor (subscription) But Dany Dupasquier, head of group funds for group wealth management at Standard Chartered, argued that brand recognition was also important in the high-net-worth segment,...
more...
No comment yet.
Rescooped by Mariza Arvaniti from Brand Marketing & Branding
Scoop.it!

Adidas unveils new global brand strategy

Adidas unveils new global brand strategy | brand management | Scoop.it
Sportswear manufacturer switches to product-led platform to appeal to runners.

Via Sylvain Leroux
more...
No comment yet.
Rescooped by Mariza Arvaniti from Brand Marketing & Branding
Scoop.it!

Qatar Telecom (Qtel) is changing its brand name

Qatar Telecom (Qtel) is changing its brand name | brand management | Scoop.it
Qatar Telecom (Qtel) will change its brand name to Ooredoo, the company said in a statement, bringing in the change across it operations in the Middle East, Africa and Asia over the next two years.

Via Sylvain Leroux
more...
No comment yet.
Rescooped by Mariza Arvaniti from Brand Marketing & Branding
Scoop.it!

Apple brand less 'inspiring', survey says

Apple brand less 'inspiring', survey says | brand management | Scoop.it
Technology giant Apple is perceived as less "inspiring" than it was three years ago, a brand survey suggests.

Via Sylvain Leroux
more...
No comment yet.