Brand Management
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Rescooped by Jade Kallian from Understanding integration - IMC AUT
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H&M Masters the Art of Integrated Marketing Communications | "Buy ...

18 Responses to H&M Masters the Art of Integrated Marketing Communications. aflores says: March 12, 2013 at 6:00 am. Hi LeiLani,. Very interesting post. It seems like an good example of IMC, but I was impressed by their ...

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CHEN SUN's comment, August 21, 2013 8:49 PM
This is a good sample of IMC because H&M did a lot marketing campaign on many kinds of media like mentioned in the article website, blog, commercials and so on. In addition, they also invited David Beckham to be their new campaign in 2013 which they are using celebrity marketing to increase the brand awareness and public exposure. Besides, consumers also have a chance to win some prize by take part in H&M's Twitter activities. This really help us to understand what integration is or what IMC is about. Integration can make the massage almost every where in your daily life to reinforce you to get the massage the company wants to say.
Josh Leuenberger's comment, August 22, 2013 7:09 AM
My personal experience with H&M was in Switzerland and Germany the brand itself reminded me of New Zealand’s Haldenstein’s. I agree with @Curtis Milner with how simple the idea about getting customers involved in a campaign not only interacts with customers involved in the promotion but it also branches out to the followers of these people on Instagram and Twitter. I personally use Instagram and feel that I am open to many different brands and knowledge of brands through the branching out of different people on Instagram. In a way it is almost a free or cheaper way of advertising for H&M to branch out to a greater target market.
Victoria Clark's curator insight, September 15, 2013 11:37 PM

The brand H&M have mastered the art of integrated marketing when it comes to incorporating the use of social media and advertising to capture the interest of consumers and allow them the opportunity to participate in the marketing process. A good example of this is posting photos onto social media networks such as Facebook and Twitter for consumers as it is an effective way to become interested in a businesses or brands marketing campaign and get consumers involved. Using David Beckham as the face of H&M's 2013 campaign is an excellent marketing strategy as he is a world renowned football player and will attract more consumers of all ages for the brand. H&M is a successful business and obviously has a good integrated marketing communications system as they were able to advertise their brand during the Superbowl which, on American TV, is the most expensive time to advertise. 

Rescooped by Jade Kallian from Public Relations & Social Media Insight
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Brand and Reputation Management: Four Insights | Social Media Today

Brand and Reputation Management: Four Insights | Social Media Today | Brand Management | Scoop.it

I was recently asked a provocative question: “What experiences or insights have shaped your views on brand and reputation management in today’s business environment?” This is a great question and the more I thought about it, the clearer the answer(s) became. 1. The first insight reflects the The Changing Role of Influence. There is a great quote by Gary Hamel, who says “Influence is like water. Always flowing somewhere.” This is very true in today's business environment as new sources of influence are forming around our companies and industries at an extremely rapid pace....


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Jade Kallian's insight:

With branding many factors come into the mix when opening up your brand to the public.  Since the businesses are changing every day brand reputation is becoming more important. Not only does the changing environment have an impact on the brand, but so does cultural social media. The culture of today’s society has an impact on how a brand is perceived and how it will grow in the market. That’s why social media today is highly effective for creating brand management. This article stated how all the elements needed in brand management and how they have a reputation among the market place. It was very insightful to read, especially how it talks about cultural and social media networks being linked into one to show how a brands reputation can be encouragement for a company and its brand.  

 

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Liz Reid's curator insight, August 22, 2013 4:04 AM

This article highlights the current state of marketing, and the need to change, adapt and look to the future in order to implement successful marketing strategies. For example, there is a serious need to adapt and change marketing strategies in line with changes in a companys' consumers. Too often companies carry on as they always have because it was successful at the time. However, in our increasingly fragmented and digitalised society, brands must keep up with these changes in order to stay popular or trusted. It is also necessary to converse with consumers. No longer can all brands be successful with top-down, authoritarian communication. They must involve consumers in brand discussions in order to make progress. For example, many chip brands have created campaigns where consumers suggest new chip flavours that could potentially be put into production. This demonstrates including consumers in a brand's discourse and giving consumers the chance to influence a brand's image. These are important concepts in terms of engagement, communicating with consumers and brand management. 

Finau Tuipulotu's comment, August 22, 2013 8:22 PM
Savanna, I’ve picked up the line where it says “Most companies today are not approachable and lack of personality or an image that people can relate to”. The redbull example you have used is funny but so true. Furthermore, Companies needs to define where they sit in the market and continue to build brand relationships effectively. Marketing tactics changes everyday and brand reputation becomes more and more important. Therefore, useful insights stated in this article should be taken into account in order to be a successful company.
Anna Bairstow's comment, August 22, 2013 10:56 PM
Really good choice of an article Savanna, this closely relates to what we discussed in class in terms of branding and brand management! What I found interesting, is an issue raised in the beginning of the article, about communication and marketing platforms and one-to-one relationship models being disrupted in today's society. This is a consequence of the advanced technology and access to social media we all have, and like Finau pointed out, we need to constantly and cohesively change and adapt our way of marketing and communicating to audiences.