18 Responses to H&M Masters the Art of Integrated Marketing Communications. aflores says: March 12, 2013 at 6:00 am. Hi LeiLani,. Very interesting post. It seems like an good example of IMC, but I was impressed by their ...
I was recently asked a provocative question: “What experiences or insights have shaped your views on brand and reputation management in today’s business environment?” This is a great question and the more I thought about it, the clearer the answer(s) became. 1. The first insight reflects the The Changing Role of Influence. There is a great quote by Gary Hamel, who says “Influence is like water. Always flowing somewhere.” This is very true in today's business environment as new sources of influence are forming around our companies and industries at an extremely rapid pace....
With branding many factors come into the mix when opening up your brand to the public. Since the businesses are changing every day brand reputation is becoming more important. Not only does the changing environment have an impact on the brand, but so does cultural social media. The culture of today’s society has an impact on how a brand is perceived and how it will grow in the market. That’s why social media today is highly effective for creating brand management. This article stated how all the elements needed in brand management and how they have a reputation among the market place. It was very insightful to read, especially how it talks about cultural and social media networks being linked into one to show how a brands reputation can be encouragement for a company and its brand.
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