An interview with Vincent Bastien, former CEO of Louis Vuitton, on the common myths surrounding luxury brand management.
Hendy Han's insight:
The video interview of Vincent Bastien, former CEO Louis Vuitton, is extraordinary. It provide me an insight of what is luxury prodct and what is luxury management. It gives me a specific point of view that was vague to me before.
Furthermore, Louis Vuitton management insight from this video give me a great knowledge and allows me to differentiate between all the other brand that I thought was luxurious. It tells us that true luxury brand require a whole different level of marketing campaign that need to be extremely carefully planned. The one thing exceptional about Louis Vuitton, is they able to maintain their position as one of the highest end product and still enlisted in the top 50 most highest value in the world.
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