Brand Management
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M W Russell Books | Brand Management

M W Russell Books | Brand Management | Brand Management | Scoop.it
Brand Management for Authors http://t.co/IbPl6pvyCm
Anny Ma's insight:

Brand management means different to different people.To brand is to make a distinct identity through a unique collection of ideas. A brand can be engaged with through many different forms or media.

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Jan Singhapan's comment, August 20, 2013 2:03 AM
When I read this article I think of "Rachel Hunter" a New-Zealand born American model who wanted to be a dancer then chose to take path in modelling and acting. Rachel has her own line of clothing which sells in the Warehouse, NZ, they aren't cheap and they aren’t really my type of clothes. Branding is almost like transforming oneself to become unique and well-known to the rest of the world. To manage and transform one brand from one product to another also involves a good brand management. For Rachel Hunter to transform herself from what she wanted to be and become what she is today involves brand creation and management.
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Social media marketing, brand management - KMWorld Magazine

Social media marketing, brand management - KMWorld Magazine | Brand Management | Scoop.it
Social media marketing, brand management. Aug 7, 2013. Tweet · Bookmark and Share · EveryoneSocial has released its integrated social publishing platform, which is said to align, simplify and measure an organization's social publishing ...
Anny Ma's insight:

Social media marketing now is very important for a brand management now. It is a social publishing platform, which is said to align, simplify and measure an organization’s social publishing efforts companywide by providing an easy way for employees to share both original and freshly curated content. They help more people know the business.

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Jan Singhapan's comment, August 20, 2013 2:16 AM
I love bookmark and share contents on social media marketing, at first i thought it is quite annoying that my friends share something i don't want to know but after a while I get used to it. I like how we update each other with bookmark and sharing contents, the clock doesn't stop and why should we?
Kerry Chung's comment, August 22, 2013 12:06 PM
Media is always a good platform to communicate with people, like you walk on street there is some huge board advertisement that you can't ignore, that's a good chance to let a brand build their brand image to everyone.