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Brand Management and Licensing
Power Up Branding and Create Licensing Potential
Curated by Cheryl Rubin
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Rescooped by Cheryl Rubin from Transmedia: Storytelling for the Digital Age
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“Monsters University” Schools You On How Movie Tie-In Websites Should Look

“Monsters University” Schools You On How Movie Tie-In Websites Should Look | Brand Management and Licensing | Scoop.it

Fantastic tie-in website!

Joe Berkowitz: "Although this university does not actually exist, except in the forthcoming Pixar film Monsters University, its website is certainly real enough."


Via The Digital Rocking Chair
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Rescooped by Cheryl Rubin from Brand Marketing & Branding
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Disney Rebrands Their Princesses To Encourage Girls To Achieve Their Goals [Video] - PSFK

Disney Rebrands Their Princesses To Encourage Girls To Achieve Their Goals [Video] - PSFK | Brand Management and Licensing | Scoop.it
The company has released a new video called 'I Am a Princess' that celebrates what the term means today and promotes bravery, trust, generosity, and compassion.

Via Sylvain Leroux
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