Brand Management and Licensing
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Brand Management and Licensing
Power Up Branding and Create Licensing Potential
Curated by Cheryl Rubin
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Rescooped by Cheryl Rubin from Transmedia: Storytelling for the Digital Age
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7 Ways To Build A Brand Like Bond

7 Ways To Build A Brand Like Bond | Brand Management and Licensing | Scoop.it

Ken Carbone:  "A compelling story helps create the emotional attachment to a brand, and the right balance of the familiar and the new is at the heart of all great storytelling" ...


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Rescooped by Cheryl Rubin from Transmedia: Storytelling for the Digital Age
Scoop.it!

Transmedia Storytelling for Branding & Education

Excellent transmedia storytelling overview!


Via The Digital Rocking Chair
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