Brand Management and Licensing
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Brand Management and Licensing
Power Up Branding and Create Licensing Potential
Curated by Cheryl Rubin
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'Dark Knight Rises' trailer: Focusing on Anne Hathaway's Catwoman

'Dark Knight Rises' trailer: Focusing on Anne Hathaway's Catwoman | Brand Management and Licensing | Scoop.it
"The Dark Knight Rises"  trailer was unleashed in a viral storm on Monday night, and while fanboys and Internet trolls can't escape the gloom of the clip, we've noticed some awesome new things about Anne Hathaway .

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The Collective inks Annoying Orange snack deal

The Collective inks Annoying Orange snack deal | Brand Management and Licensing | Scoop.it
The growing consumer products program for hit viral property The Annoying Orange continues to be fruitful thanks to a new deal between IP owner L.A.-based The Collective and Sunrise Confections, which is set to produce gummie and fruit...
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ArtsQuest combines everything from storytelling to metalsmithing to music - Walton Sun

ArtsQuest combines everything from storytelling to metalsmithing to music - Walton Sun | Brand Management and Licensing | Scoop.it
ArtsQuest combines everything from storytelling to metalsmithing to musicWalton SunSeaside Repertory Theatre actors will be leading interactive storytelling adventures for kids in Ruskin Place.
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Danish designer helps music fans visualise the sound of vinyl | The ...

Danish designer helps music fans visualise the sound of vinyl | The ... | Brand Management and Licensing | Scoop.it
Graphic designer Michael Hansen has come up with a novel way to bring a visual element to the experience of playing a record.
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Creative Director for The Banner Saga Talks Kickstarter, RPG ... - Wired News

Creative Director for The Banner Saga Talks Kickstarter, RPG ... - Wired News | Brand Management and Licensing | Scoop.it
Creative Director for The Banner Saga Talks Kickstarter, RPG ...Wired NewsBy Erik Wecks I first saw the Kickstarter trailer for The Banner Saga the same day I was introduced to a forthcoming, innovative story telling game for kids.
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Marvel's Five-Year Plan For The Avengers To Rescue The Movies - Forbes

Marvel's Five-Year Plan For The Avengers To Rescue The Movies - Forbes | Brand Management and Licensing | Scoop.it
In order to understand Marvel’s approach in promoting the highly anticipated The Avengers movie, it’s necessary to step back in time to 2008.

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New study sizes up tween girls’ online gaming behavior

New study sizes up tween girls’ online gaming behavior | Brand Management and Licensing | Scoop.it
Online gaming provider Spil Games has released its inaugural report on the state of online gaming among US tween girls.

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Some internet giants, especially in the online gaming branding ...

One oft forgotten aspect of online gaming branding related domain purchases is the use of email related activities with the domain name. “Email is so ingrained into the backbone of the online gaming branding internet sector ...
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DEMONS 3 comic (plus DEMONS & DEMONS 2 movie re-release) - Film News

DEMONS 3 comic (plus DEMONS & DEMONS 2 movie re-release) - Film News | Brand Management and Licensing | Scoop.it
Film NewsDEMONS 3 comic (plus DEMONS & DEMONS 2 movie re-release)Film News“Over the years, there have been many films bearing the moniker of Demons 3”, continues comic book creator Stefan Hutchinson, “but none of them were genuine sequels.
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Mark Matheny to Head up Brands & Licensing at TCC | The TCC blog

Mark Matheny to Head up Brands & Licensing at TCC | The TCC blog | Brand Management and Licensing | Scoop.it
April 30, 2012. avatar_758_full_1329995651. We are delighted to announce that Mark Matheny has been appointed as Global Head of Brands and Licensing at TCC, based in Hong Kong's innovative retail marketing offices.
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