How Telling Stories Created A Great SchoolForbesStorytelling can be used for more than mere branding. At this Changemaker School, it's a tool for inclusion and a way to foster a great culture for learning.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
Power Up Branding and Create Licensing Potential
Curated by
Cheryl Rubin
|
Scooped by Cheryl Rubin onto Brand Management and Licensing |
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
Three trends reshaping your career. (The Future Of You. Self-Branding, Entrepreneurship and Hyperconnectivity. Change the status quo. The time is now.
Cheryl Rubin's insight:
Starting the year fresh today, good to read! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Ken Carbone: "A compelling story helps create the emotional attachment to a brand, and the right balance of the familiar and the new is at the heart of all great storytelling" ... Via The Digital Rocking Chair Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Fantastic tie-in website! Joe Berkowitz: "Although this university does not actually exist, except in the forthcoming Pixar film Monsters University, its website is certainly real enough." Via The Digital Rocking Chair Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
How Telling Stories Created A Great SchoolForbesStorytelling can be used for more than mere branding. At this Changemaker School, it's a tool for inclusion and a way to foster a great culture for learning.
Scoop.it!
Today, in an effort to show you examples of good candidates for the Plus awards, we present five “Architecture + Branding” projects. To see a full list of categories and learn more about the awards, visit architizerawards.com. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
iMedia ConnectionWhy visual storytelling is the future of digitaliMedia ConnectionIn November 1995, I had a job selling ad space for tech magazines. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
When ever I sit down with owners of companies it is inevitable that the question arises, “When will branding help?” The easy answer to this is when the perception on the street isn't what you, the leader of your company would ... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Quick view of TV/Film panels so you can plan your schedule. Rooms fill up quickly so get there early! ...theTVaddict.com thought now might be as good a time as any to share our definitive list of. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The research reinforces the online networking trend of mothers with children at home, as well as those with older children; according to director of consumer marketing at Tesltra, Maryanne Tsiatsias, 62% of mums regularly ... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Posted by MediaConnection on May 7, 2012 Movies, Video Games Add comments ... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
DUBLIN, Ireland – April 30, 2012 — PopCap Games, maker of some of the world's most popular video game franchises, today announced it has finalized a number of licensing deals that expand its blockbuster properties ... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Fun AVENGERS tie-in ad: Professor Nathaniel Burke and America's finest agents suit up like the Avengers to learn about being a super agent. ... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Natan Edelsburg: "In a very unique interview with STARZ, SVP of Consumer Marketing Kelly Bumann share details and insights on how the Denver-based network leveraged Facebook (they premiered the pilot episode on Facebook), Twitter, GetGlue, message boards and dedicated fan-sites and communities to help share their original programming with new users and reward passionate fans" ... Via The Digital Rocking Chair Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Phil Hoad: "Harry Potter kicked off a new era of film in which long-term story arcs hold the key to retaining a global audience." Via The Digital Rocking Chair Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Business 2 CommunityFight Club, Cinderella, and What Storytelling Means for BrandsBusiness 2 CommunityWe draw our inspiration from the most important study of storytelling ever done, The Hero with a Thousand Faces, by Joseph Campbell. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Procter & Gamble Drives Marketing With StorytellingInvestor's Business DailyBone up. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Weaving together your content and merchandising strategiesBtoB MagazineContent marketing can influence search engine optimization, increase social engagement and position a brand as an industry thought leader. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
ComiXology Submit - A New Self-Publishing Portal for Digital ComicsGood E-Reader (blog)ComiXology is one of the leading online portals for digital comics published by Archie, IDW, DC and Marvel. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The company has released a new video called 'I Am a Princess' that celebrates what the term means today and promotes bravery, trust, generosity, and compassion. Via Sylvain Leroux Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Transmedia: How Publishers will Re-imagine Comics. Some publishers are revisiting the digital-only animated comic model in test issues within the Comixology app. But the new player in the digital comics space, Madefire, ... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Graphic.ly's Micah Baldwin: Why "Storytelling" MattersForbesThere is only one similarity between the vast and varied successes: storytelling. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The Serious Comic Art Of Daniel ClowesNPRClowes is one of the best-known comic artists working today, with two of his books made into Hollywood films: the Academy Award-nominated Ghost World and Art School Confidential. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
GamasutraAngry Birds merchandising, licensing made up 30% of Rovio's 2011 revenueGamasutraHed said that its consumer products business, which includes its merchandising and licensing outfits, generated revenues that represent 30 percent of the total... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Co.CreateWhy Storytelling Is The Ultimate WeaponCo.CreateJonathan Gottschall, author of The Storytelling Animal, says science backs up the long-held belief that story is the most powerful means of communicating a message. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
