Brand Management ...
Follow
Find
170 views | +0 today
Scooped by Cheryl Rubin
onto Brand Management and Licensing
Scoop.it!

'Digimums' drawn to social networks to keep track of kids | Marketing ...

'Digimums' drawn to social networks to keep track of kids | Marketing ... | Brand Management and Licensing | Scoop.it
The research reinforces the online networking trend of mothers with children at home, as well as those with older children; according to director of consumer marketing at Tesltra, Maryanne Tsiatsias, 62% of mums regularly ...
more...
No comment yet.
Brand Management and Licensing
Power Up Branding and Create Licensing Potential
Curated by Cheryl Rubin
Your new post is loading...
Scooped by Cheryl Rubin
Scoop.it!

The Future of You

The Future of You | Brand Management and Licensing | Scoop.it
Three trends reshaping your career. (The Future Of You. Self-Branding, Entrepreneurship and Hyperconnectivity. Change the status quo. The time is now.
Cheryl Rubin's insight:

Starting the year fresh today, good to read!

more...
No comment yet.
Rescooped by Cheryl Rubin from Transmedia: Storytelling for the Digital Age
Scoop.it!

7 Ways To Build A Brand Like Bond

7 Ways To Build A Brand Like Bond | Brand Management and Licensing | Scoop.it

Ken Carbone:  "A compelling story helps create the emotional attachment to a brand, and the right balance of the familiar and the new is at the heart of all great storytelling" ...


Via The Digital Rocking Chair
more...
No comment yet.
Rescooped by Cheryl Rubin from Transmedia: Storytelling for the Digital Age
Scoop.it!

“Monsters University” Schools You On How Movie Tie-In Websites Should Look

“Monsters University” Schools You On How Movie Tie-In Websites Should Look | Brand Management and Licensing | Scoop.it

Fantastic tie-in website!

Joe Berkowitz: "Although this university does not actually exist, except in the forthcoming Pixar film Monsters University, its website is certainly real enough."


Via The Digital Rocking Chair
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

How Telling Stories Created A Great School - Forbes

How Telling Stories Created A Great School - Forbes | Brand Management and Licensing | Scoop.it
How Telling Stories Created A Great SchoolForbesStorytelling can be used for more than mere branding. At this Changemaker School, it's a tool for inclusion and a way to foster a great culture for learning.
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

What's In A Name? 5 Awesome Examples Of Architecture + Branding

What's In A Name? 5 Awesome Examples Of Architecture + Branding | Brand Management and Licensing | Scoop.it
Today, in an effort to show you examples of good candidates for the Plus awards, we present five “Architecture + Branding” projects. To see a full list of categories and learn more about the awards, visit architizerawards.com.
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

Why visual storytelling is the future of digital - iMedia Connection

Why visual storytelling is the future of digital - iMedia Connection | Brand Management and Licensing | Scoop.it
iMedia ConnectionWhy visual storytelling is the future of digitaliMedia ConnectionIn November 1995, I had a job selling ad space for tech magazines.
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

When Will Branding Help? - Pure Publishing Blog - Pure Publishing ...

When Will Branding Help? - Pure Publishing Blog - Pure Publishing ... | Brand Management and Licensing | Scoop.it
When ever I sit down with owners of companies it is inevitable that the question arises, “When will branding help?” The easy answer to this is when the perception on the street isn't what you, the leader of your company would ...
more...
No comment yet.
Rescooped by Cheryl Rubin from Transmedia: Storytelling for the Digital Age
Scoop.it!

Transmedia Storytelling for Branding & Education

Excellent transmedia storytelling overview!


Via The Digital Rocking Chair
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

Your Definitive Guide to San Diego Comic Con 2012′s Must See ...

Your Definitive Guide to San Diego Comic Con 2012′s Must See ... | Brand Management and Licensing | Scoop.it

Quick view of TV/Film panels so you can plan your schedule. Rooms fill up quickly so get there early! ...theTVaddict.com thought now might be as good a time as any to share our definitive list of.

more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

'Digimums' drawn to social networks to keep track of kids | Marketing ...

'Digimums' drawn to social networks to keep track of kids | Marketing ... | Brand Management and Licensing | Scoop.it
The research reinforces the online networking trend of mothers with children at home, as well as those with older children; according to director of consumer marketing at Tesltra, Maryanne Tsiatsias, 62% of mums regularly ...
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

Flatiron Film Releases “Tom Clancy's Ghost Recon Alpha ...

Flatiron Film Releases “Tom Clancy's Ghost Recon Alpha ... | Brand Management and Licensing | Scoop.it
Posted by MediaConnection on May 7, 2012 Movies, Video Games Add comments ...
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

POPCAP GAMES ANNOUNCES FIRST MAJOR MERCHANDISING ...

POPCAP GAMES ANNOUNCES FIRST MAJOR MERCHANDISING ... | Brand Management and Licensing | Scoop.it
DUBLIN, Ireland – April 30, 2012 — PopCap Games, maker of some of the world's most popular video game franchises, today announced it has finalized a number of licensing deals that expand its blockbuster properties ...
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

Farmers Insurance/Marvel's The Avengers -- Suit Up: University of Farmers

Fun AVENGERS tie-in ad: Professor Nathaniel Burke and America's finest agents suit up like the Avengers to learn about being a super agent.

...

more...
No comment yet.
Rescooped by Cheryl Rubin from Transmedia: Storytelling for the Digital Age
Scoop.it!

How STARZ is using social TV with ‘Boss’ and ‘Spartacus’

How STARZ is using social TV with ‘Boss’ and ‘Spartacus’ | Brand Management and Licensing | Scoop.it

Natan Edelsburg:  "In a very unique interview with STARZ, SVP of Consumer Marketing Kelly Bumann share details and insights on how the Denver-based network leveraged Facebook (they premiered the pilot episode on Facebook), Twitter, GetGlue, message boards and dedicated fan-sites and communities to help share their original programming with new users and reward passionate fans" ...


Via The Digital Rocking Chair
more...
No comment yet.
Rescooped by Cheryl Rubin from Transmedia: Storytelling for the Digital Age
Scoop.it!

The Dark Knight and Marvel: the blockbuster franchise comes of age

The Dark Knight and Marvel: the blockbuster franchise comes of age | Brand Management and Licensing | Scoop.it

Phil Hoad: "Harry Potter kicked off a new era of film in which long-term story arcs hold the key to retaining a global audience."


Via The Digital Rocking Chair
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

Fight Club, Cinderella, and What Storytelling Means for Brands - Business 2 Community

Fight Club, Cinderella, and What Storytelling Means for Brands - Business 2 Community | Brand Management and Licensing | Scoop.it
Business 2 CommunityFight Club, Cinderella, and What Storytelling Means for BrandsBusiness 2 CommunityWe draw our inspiration from the most important study of storytelling ever done, The Hero with a Thousand Faces, by Joseph Campbell.
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

Procter & Gamble Drives Marketing With Storytelling - Investor's Business Daily

Procter & Gamble Drives Marketing With Storytelling - Investor's Business Daily | Brand Management and Licensing | Scoop.it
Procter & Gamble Drives Marketing With StorytellingInvestor's Business DailyBone up.
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

Weaving together your content and merchandising strategies - BtoB Magazine

Weaving together your content and merchandising strategies - BtoB Magazine | Brand Management and Licensing | Scoop.it
Weaving together your content and merchandising strategiesBtoB MagazineContent marketing can influence search engine optimization, increase social engagement and position a brand as an industry thought leader.
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

ComiXology Submit - A New Self-Publishing Portal for Digital Comics - Good E-Reader (blog)

ComiXology Submit - A New Self-Publishing Portal for Digital Comics - Good E-Reader (blog) | Brand Management and Licensing | Scoop.it
ComiXology Submit - A New Self-Publishing Portal for Digital ComicsGood E-Reader (blog)ComiXology is one of the leading online portals for digital comics published by Archie, IDW, DC and Marvel.
more...
No comment yet.
Rescooped by Cheryl Rubin from Brand Marketing & Branding
Scoop.it!

Disney Rebrands Their Princesses To Encourage Girls To Achieve Their Goals [Video] - PSFK

Disney Rebrands Their Princesses To Encourage Girls To Achieve Their Goals [Video] - PSFK | Brand Management and Licensing | Scoop.it
The company has released a new video called 'I Am a Princess' that celebrates what the term means today and promotes bravery, trust, generosity, and compassion.

Via Sylvain Leroux
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

Transmedia: How Publishers will Re-imagine Comics « Transmedia ...

Transmedia: How Publishers will Re-imagine Comics « Transmedia ... | Brand Management and Licensing | Scoop.it
Transmedia: How Publishers will Re-imagine Comics. Some publishers are revisiting the digital-only animated comic model in test issues within the Comixology app. But the new player in the digital comics space, Madefire, ...
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

Graphic.ly's Micah Baldwin: Why "Storytelling" Matters - Forbes

Graphic.ly's Micah Baldwin: Why "Storytelling" Matters - Forbes | Brand Management and Licensing | Scoop.it
Graphic.ly's Micah Baldwin: Why "Storytelling" MattersForbesThere is only one similarity between the vast and varied successes: storytelling.
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

The Serious Comic Art Of Daniel Clowes - NPR

The Serious Comic Art Of Daniel Clowes - NPR | Brand Management and Licensing | Scoop.it
The Serious Comic Art Of Daniel ClowesNPRClowes is one of the best-known comic artists working today, with two of his books made into Hollywood films: the Academy Award-nominated Ghost World and Art School Confidential.
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

Angry Birds merchandising, licensing made up 30% of Rovio's 2011 revenue - Gamasutra

Angry Birds merchandising, licensing made up 30% of Rovio's 2011 revenue - Gamasutra | Brand Management and Licensing | Scoop.it
GamasutraAngry Birds merchandising, licensing made up 30% of Rovio's 2011 revenueGamasutraHed said that its consumer products business, which includes its merchandising and licensing outfits, generated revenues that represent 30 percent of the total...
more...
No comment yet.
Scooped by Cheryl Rubin
Scoop.it!

Why Storytelling Is The Ultimate Weapon - Co.Create

Why Storytelling Is The Ultimate Weapon - Co.Create | Brand Management and Licensing | Scoop.it
Co.CreateWhy Storytelling Is The Ultimate WeaponCo.CreateJonathan Gottschall, author of The Storytelling Animal, says science backs up the long-held belief that story is the most powerful means of communicating a message.
more...
No comment yet.