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Rescooped by Priscilla Hema from Public Relations & Social Media Insight
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Marketing Is Dead

Marketing Is Dead | Brand management and Milestone 2 | Scoop.it

In our social media-infused world, traditional marketing logic just doesn't work.Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.

 

First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.Second, CEOs have lost all patience.

 

In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can't be linked to actual firm equity or any other recognized financial metric...


Via Jeff Domansky
Priscilla Hema's insight:

Though i presumed; due to the vocabulary used and matter of writing, that this scoop was right and all information gatehred were relevant and RIGHT. But after reading comments regarding this article im left abt unsure of what to believ one states that Marketing tries to create cues which will increase the propensity of a customer purchasing them. The weak theory of advertising reinforces the brand into the consumers mind whether they consciously view or hear about the product a consumers subconscious will actually create cues in to the consumers mind. These cues will increase salience and will increase the chance of being purchased. The measurement of marketing is difficult so a CEO who gets fed up with their CMO need to research that for a business to grow they actually need to attract light buyers. A CEO should rather evaluate why they aren't selling products and not blame markets solely. The economy, distribution, competitors and consumers tastes are all key players in a growth of a business. and another states Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. I beleive something of tradition can never be dead, just modified; improved then properly applied. This was the first article that challenged my patience to read through all made comments. Nice

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Jeff Domansky's curator insight, August 28, 2013 1:40 PM

The dead paradigms are everywhere. What to do? A must-read for anyone disrupted, including advertising, marketing, PR.

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Rescooped by Priscilla Hema from Public Relations & Social Media Insight
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Marketing Is Dead

Marketing Is Dead | Brand management and Milestone 2 | Scoop.it

In our social media-infused world, traditional marketing logic just doesn't work.Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.

 

First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.Second, CEOs have lost all patience.

 

In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can't be linked to actual firm equity or any other recognized financial metric...


Via Jeff Domansky
Priscilla Hema's insight:

Though i presumed; due to the vocabulary used and matter of writing, that this scoop was right and all information gatehred were relevant and RIGHT. But after reading comments regarding this article im left abt unsure of what to believ one states that Marketing tries to create cues which will increase the propensity of a customer purchasing them. The weak theory of advertising reinforces the brand into the consumers mind whether they consciously view or hear about the product a consumers subconscious will actually create cues in to the consumers mind. These cues will increase salience and will increase the chance of being purchased. The measurement of marketing is difficult so a CEO who gets fed up with their CMO need to research that for a business to grow they actually need to attract light buyers. A CEO should rather evaluate why they aren't selling products and not blame markets solely. The economy, distribution, competitors and consumers tastes are all key players in a growth of a business. and another states Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. I beleive something of tradition can never be dead, just modified; improved then properly applied. This was the first article that challenged my patience to read through all made comments. Nice

more...
Jeff Domansky's curator insight, August 28, 2013 1:40 PM

The dead paradigms are everywhere. What to do? A must-read for anyone disrupted, including advertising, marketing, PR.

Rescooped by Priscilla Hema from Great Gift Ideas
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Great Promotional Gift ideas for your Business

Great Promotional Gift ideas for your Business | Brand management and Milestone 2 | Scoop.it

Good promotional gift ideas:http://goo.gl/TFYHZ

#sales #Marketing #Strategies


Via Promotion Specialist, Great Gift Ideas
Priscilla Hema's insight:

This scoop was easily understandable, relevant and applicable. stating promotional gifts to be one where the value is largely underestimated and factualy responsible for the success of many businesses around the world. This article stated options that could be incorporated not only as a Good-will gift but also an opportunity for bonus marketing and awareness for the business. "Gifts can come in the form of t shirts so that they can be worn, umbrellas to be displayed to the masses when they are opened up in bad weather, a pen to be used by multiple users, a car sticker to be seen by passers-by and other motorists". But smartly also stated how a Clever marketer would take this opportunity to visual "attack" consumers of everyday stationary such as pens, with visual eyecatching adverts or even a simply label representing of the business. "The important thing to remember when it comes to promotional gifts is that they are given away completely free of charge and as a gesture of goodwill." I did not know this. Now i do, Nice

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Rescooped by Priscilla Hema from Hotel Marketing
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10 HOTEL MARKETING RULES for direct bookings

10 HOTEL MARKETING RULES for direct bookings | Brand management and Milestone 2 | Scoop.it
Through our many years of hotel marketing experience we've collected a very large know-how to help hotels around the world increase their direct bookings. We've made a chart here that we're.

Via WIHPhotel
Priscilla Hema's insight:

When questioning how buildings such as a hotel deals with direct marketing, This article was scooped. 10 marketing recovery rules for Hotels. Previously i had no idea that Hotels had marketing recovery rules, i guess imgae is everything and all must be prepared. These easily adaptable rules; i found, were relevant and easiy abided. Supplying a simply 10 step procedure is a great idea. Bonus for such casual enforcements.

 

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WIHPhotel's comment, October 1, 2013 4:23 AM
OTA: Online Travel Agents (Expedia, Booking.com etc)
WIHPhotel's comment, October 1, 2013 4:24 AM
USP: Unique Selling Point or Proposition, that point which is unique to your business which makes people want to come to see your hotel rather than another one.
Frédéric Pressac's curator insight, March 10, 5:55 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

Rescooped by Priscilla Hema from Social Media Marketing and Brand Management
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5 Blogs Every Brand Manager Should Read • Brand Management ...

5 Blogs Every Brand Manager Should Read • Brand Management ... | Brand management and Milestone 2 | Scoop.it
It is that time of the year again when I provide the list of my favorite blogs related, in one way or another, to Brand Management. Brand Management has become a very complex task, with an explosion of tools available to build ...

Via The Social Wise
Priscilla Hema's insight:

This scoop focuses on related Blogs and their evergreen content. Stating that a Brand Management blogs should contain information that provides a comprehensive analysis of a specific topic, that is relevant today, next month, and for years to come. Included are 5 Blogs and ones personal Understanding and Preferences. I found this somewhat useful as to what Blogs i should be looking out for relating to Brand Management. Though i felt the information provided in this article was irrelevant to my topic itself yet enlightening to what blogs i should be searching through.

 

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Jasmin Vallance's comment, September 27, 2013 1:00 AM
Blogs are a great way of communication and marketing. I agree with you that the article was slightly irrelevant, however, it was a useful read
Rescooped by Priscilla Hema from The Marketing Technology Alert
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Crack the Customer Code With Real-Time Segmentation and Predictive Analytics - Profs | #TheMarketingAutomationAlert

Crack the Customer Code With Real-Time Segmentation and Predictive Analytics - Profs | #TheMarketingAutomationAlert | Brand management and Milestone 2 | Scoop.it
Segmentation - Yes, buyers leave breadcrumbs behind them, in the form of data, with every online click or in-store interaction. But mountains of data don't solve a core problem: How do you ...

 

Key excerpt...

 

To increase campaign relevancy and effectiveness, you need to discover the direct and indirect relationships among traditional and digital touchpoints. By analyzing those relationships, marketers can target the most valuable customers for specific products or categories in terms of best potential for purchase, lifetime value, retention, or highest viral factor.

 

Here are the three key steps...

1. Segment and analyze

Capture real-time, granular website data on response, engagement, and conversion rates from each social and paid campaign. Segment and analyze those data points in real time to identify leading indicators of success. Rapidly assess campaign effectiveness and optimize ad messages, content marketing, or social media tactics on the fly.

2. Contextualize and enrich

Contextualize and enrich real-time data with sales, revenue, and CRM actuals, as well as reference data sources to validate and improve the accuracy of the optimization models. Discover additional relationships that complete buyer segment profiles to improve targeting.

3. Predict and prescribe

Combine real-time and historical data to create an enhanced foundation for running predictive models that reveal the likelihood of future outcomes. And remember, you don't just forecast what might happen. You want the power to create the future you want. That requires access to highly granular data identifying what campaigns and promotions lead to purchases of specific products by buyer segments in a given season.


Via iNeoMarketing
Priscilla Hema's insight:

A simple, on topic and responsive scoop article. How does one increase the effectiveness of thier marketing campaign? For once a simple question is simply answered. In a form that is undertandable and adaptable. How? By analyzing those relationships to target valuable costomers. understanding the direct ad indirect relationships within Campaigning will insure a sucessful, well though out and hopefully creative campaign. And if that wasn't clear enough, steps were also included to insure clear undertanding. Brilliant

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iNeoMarketing's curator insight, July 22, 2013 12:20 PM

As a B2B marketer, the one singular question you need to ask yourself daily is this: "How can I be more relevant than my competitors to my visitors, leads, prospects, and clients?" Collect your data, segment into useable, (proven) sensible segments, and deliver accordingly. Is this predictive? Yes: as a baseline, it is probably the best approach you can take. Is this automated? Not yet. But remember the caveat that to truly meet expectations, predictive can take you only so far, and that human overlay may be required.


  • See the article at www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Priscilla Hema from Strategy and Competitive Intelligence by Bonnie Hohhof
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How Interactive Media Can Scramble Your Brain

How Interactive Media Can Scramble Your Brain | Brand management and Milestone 2 | Scoop.it

Nass cites studies showing that those who engage in multitasking have difficulties identifying what information is important and are unable to ignore irrelevant information. The sad irony is that multitaskers are actually less able to multitask than the rest of us because, as Nass explains, they can’t help but think about what they aren’t doing!
    


Via Bonnie Hohhof
Priscilla Hema's insight:

I thouroughly enjoyed the video posted of Clifford Nass; the Thomas M. Storke Professor at Stanford University,Nass, who studies the social and psychological aspects of human–media interaction and directs the Communication between Humans and Interactive Media (CHIMe) Lab. His calm and casual deminor and tone kept me fixated to what was being said. the great use of relation also kept me intregued during this video. Though after watching thus video, i found it to be more of a negative perception and facts relating to interactive media. I belive interactive media is good, maybe turns some anti social but all is about the power of ones self drive. It most definatly is a wide spread form of marketing and bringing awareness. Multitasking skills and computer skills gained from such a process could be use possitively within all areas of life and work. But yes, Facebook feinds and texters may have a low range of vocabulary but are highly informed of the ongoing not only in thier friend and familys lifes but around the wourld.

 

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Bonnie Hohhof's curator insight, September 26, 2013 12:35 PM

includes TEDx session

Jasmin Vallance's comment, September 27, 2013 1:05 AM
Thus video was really cool. It offered such a great insight. It made me think about things slightly differently. I like the idea of those who multi task aren't actually multi tasking hehe.
Rescooped by Priscilla Hema from MarketingHits
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Personal branding - do it yourself

A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.


Via Brian Yanish - MarketingHits.com
Priscilla Hema's insight:

This Scoop opened my eyes to Personal Branding; Answering all aspects of Who, What, When, Where, Why and How. I found this scoop it video  Visualy appealing and highly Informative. The method used to sustain viewrs attention and intrests was very impressive and cool.

 

 

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Jasmin Vallance's comment, September 27, 2013 12:57 AM
I like this idea of personal branding. Its a great way of to ensure consistency across all marketing avenues