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Rescooped by Sonia Nofziger Dasgupta from Future Of Advertising
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Soon, all online advertising will be video

Soon, all online advertising will be video | Brand Journalism | Scoop.it
Video advertising will double approximately every two years until all online ads will be video ads. That's right -- all online ads will be video.

Via Alex Butler
Sonia Nofziger Dasgupta's insight:

While I agree that video is the way of the future, I also believe that advertising as we know is today will be changing significantly in the very near future.  Consumers want, and deserve, more than messages directed at them.  It's an opportunity for the brands and companies that step up to engage consumers.  Quality multimedia content that is relevant to the viewers and invites further interaction has tremendous potential to build brand reputation.

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FLITTER's curator insight, May 7, 2013 6:14 PM

Video advertising will double every two years - prediction 

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Scooped by Sonia Nofziger Dasgupta
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New AP interactive editor: Multimedia needs to be 'central to developing the ... - Poynter.org

New AP interactive editor: Multimedia needs to be 'central to developing the ... - Poynter.org | Brand Journalism | Scoop.it
New AP interactive editor: Multimedia needs to be 'central to developing the ...
Sonia Nofziger Dasgupta's insight:

New term for the day "journo-coders"!

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Rescooped by Sonia Nofziger Dasgupta from Future Of Advertising
Scoop.it!

Soon, all online advertising will be video

Soon, all online advertising will be video | Brand Journalism | Scoop.it
Video advertising will double approximately every two years until all online ads will be video ads. That's right -- all online ads will be video.

Via Alex Butler
Sonia Nofziger Dasgupta's insight:

While I agree that video is the way of the future, I also believe that advertising as we know is today will be changing significantly in the very near future.  Consumers want, and deserve, more than messages directed at them.  It's an opportunity for the brands and companies that step up to engage consumers.  Quality multimedia content that is relevant to the viewers and invites further interaction has tremendous potential to build brand reputation.

more...
FLITTER's curator insight, May 7, 2013 6:14 PM

Video advertising will double every two years - prediction